Brand Profile: Sony Video Game Consoles (Western Europe & Asia Pacific)

Survey

This report considers the impact of Sony's game console brand and hardware on the devices/technologies found in consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011 in the following countries: France, Germany, UK, China, India, and South Korea - each country had 1000 completes (data however, is mostly reported by region). The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Sony's PlayStation 2 (PS2) and PlayStation 3 (PS3) were the most-owned Sony consoles - commentary as it relates to other game console platforms is also included where appropriate. Historical shipments of the PS2 and PS3, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

  • Background/Methodology
  • Summary: Regional and Country Brand Ownership
  • Brand Ownership by Country
  • Summary: Brand Ownership by Age
  • Brand Ownership by Age
  • Summary: Console Models
  • Console Models
  • Summary: Other Consumer Electronics Devices Owned
  • Other Consumer Electronics Devices Owned
  • Summary: Brands of HDTVs Owned (Western Europe)
  • Brands of HDTVs Owned (Western Europe)
  • Summary: Brands of HDTVs Owned (Asia-Pacific)
  • Brands of HDTVs Owned (Asia-Pacific)
  • Summary: Brands of Blu-ray Players Owned (Western Europe)
  • Blu-ray Player Brands Owned (Western Europe)
  • Summary: Brands of Blu-ray Players Owned (Asia-Pacific)
  • Blu-ray Player Brands Owned (Asia-Pacific)
  • Summary: Home Network Usage
  • Type of Home Network
  • Type of Wireless Home Network Technology
  • Summary: Pay TV and Video Behavior
  • Pay TV Services Used
  • Video Behavior
  • Summary: Audio Behavior
  • Audio Behavior

Charts

  1. Brand Ownership by Country
  2. Brand Ownership by Age
  3. Console Models
  4. Other Consumer Electronics Devices Owned
  5. Brands of HDTVs Owned (Western Europe)
  6. Brands of HDTVs Owned (Asia-Pacific)
  7. Blu-ray Player Brands Owned (Western Europe)
  8. Blu-ray Player Brands Owned (Asia-Pacific)
  9. Type of Home Network
  10. Type of Wireless Home Network Technology
  11. Pay TV Services Used
  12. Video Behavior
  13. Audio Behavior