Brand Profile: Sony (US)

Survey

This report considers the impact of Sony's game console brand and hardware on the devices/technologies found in US consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011, which concluded with 2000 completes. The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Sony's PlayStation 2 (PS2) and PlayStation 3 (PS3) were the most-owned Sony consoles - commentary as it relates to other game console platforms is also included where appropriate. Historical shipments of the PS2 and PS3, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

  • Background/Methodology
  • Summary: Demographic Profile and Console Owned
  • Sony Owners: Console Models
  • Sony Owners: Portable Video Game Models
  • Sony Ownership by Age
  • Summary: Other Consumer Electronics Devices Owned
  • Sony Owners: Other Consumer Electronics Devices Owned
  • Summary: Brands of HDTVs Owned
  • Sony Owners: Brands of HDTVs Owned
  • Summary: Blu-ray Players Owned
  • Sony Owners: Blu-ray Player Brands Owned
  • Summary: Home Network Usage
  • Sony Owners: Type of Home Network
  • Sony Owners: Type of Wireless Home Network Technology
  • Summary: Connected Video Consoles
  • Sony Owners: How Video Console Is Connected to Home Network
  • Sony Owners: Activities Performed on Connected Video Game Console
  • Summary: Pay TV
  • Sony Owners: Pay TV Services Used
  • Sony Owners: Consideration of Cancelling Pay TV Services
  • Summary: Video and Audio Behavior
  • Sony Owners: Video Behavior
  • Sony Owners: Audio Behavior
  • Game Console Shipments and Forecast

Charts

  1. Sony Owners: Console Models
  2. Sony Owners: Portable Video Game Models
  3. Sony Ownership by Age
  4. Sony Owners: Other Consumer Electronics Devices Owned
  5. Sony Owners: Brands of HDTVs Owned
  6. Sony Owners: Blu-ray Player Brands Owned
  7. Sony Owners: Type of Home Network
  8. Sony Owners: Type of Wireless Home Network Technology
  9. Sony Owners: How Video Console Is Connected to Home Network
  10. Sony Owners: Activities Performed on Connected Video Game Console
  11. Sony Owners: Pay TV Services Used
  12. Sony Owners: Consideration of Cancelling Pay TV Services
  13. Sony Owners: Video Behavior
  14. Sony Owners: Audio Behavior
  15. Game Console Shipments and Forecast