Brand Profile: Microsoft (US)

Survey

This report considers the impact of Microsoft's game console brand and hardware on the devices/technologies found in US consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011, which concluded with 2000 completes. The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Microsoft’s Xbox 360 was the most-owned Microsoft console - commentary as it relates to other game console platforms is also included where appropriate. Historical shipments of the Xbox 360, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

  • Background/Methodology
  • Summary: Demographic Profile and Console Owned
  • Microsoft Owners: Console Models
  • Microsoft Owners: Portable Video Game Models
  • Microsoft Ownership by Age
  • Summary: Other Consumer Electronics Devices Owned
  • Microsoft Owners: Other Consumer Electronics Devices Owned
  • Summary: Brands of HDTVs Owned
  • Microsoft Owners: Brands of HDTVs Owned
  • Summary: Blu-ray Players Owned
  • Microsoft Owners: Blu-ray Player Brands Owned
  • Summary: Home Network Usage
  • Microsoft Owners: Type of Home Network
  • Microsoft Owners: Type of Wireless Home Network Technology
  • Summary: Connected Video Consoles
  • Microsoft Owners: How Video Console Is Connected to Home Network
  • Microsoft Owners: Activities Performed on Connected Video Game Console
  • Summary: Pay TV
  • Microsoft Owners: Pay TV Services Used
  • Microsoft Owners: Consideration of Cancelling Pay TV Services
  • Summary: Video and Audio Behavior
  • Microsoft Owners: Video Behavior
  • Microsoft Owners: Audio Behavior
  • Game Console Shipments and Forecast

Charts

  1. Microsoft Owners: Console Models
  2. Microsoft Owners: Portable Video Game Models
  3. Microsoft Ownership by Age
  4. Microsoft Owners: Other Consumer Electronics Devices Owned
  5. Microsoft Owners: Brands of HDTVs Owned
  6. Microsoft Owners: Blu-ray Player Brands Owned
  7. Microsoft Owners: Type of Home Network
  8. Microsoft Owners: Type of Wireless Home Network Technology
  9. Microsoft Owners: How Video Console Is Connected to Home Network
  10. Microsoft Owners: Activities Performed on Connected Video Game Console
  11. Microsoft Owners: Pay TV Services Used
  12. Microsoft Owners: Consideration of Cancelling Pay TV Services
  13. Microsoft Owners: Video Behavior
  14. Microsoft Owners: Audio Behavior
  15. Game Console Shipments and Forecast