Brand Profile: Nintendo (US)

Survey

This report considers the impact of Nintendo's game console brand and hardware on the devices/technologies found in US consumers' households. Supporting the analysis is data collected from a primary study conducted online in March 2011, which concluded with 2000 completes. The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Nintendo’s Wii was the most-owned Nintendo console - commentary as it relates to other game console platforms is also included where appropriate. Historical shipments of the Nintendo Wii, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

  • Background/Methodology
  • Summary: Demographic Profile and Console Owned
  • Nintendo Owners: Console Models
  • Nintendo Owners: Portable Video Game Models
  • Nintendo Ownership by Age
  • Summary: Other Consumer Electronics Devices Owned
  • Nintendo Owners: Other Consumer Electronics Devices Owned
  • Summary: Brands of HDTVs Owned
  • Nintendo Owners: Brands of HDTVs Owned
  • Summary: Blu-ray Players Owned
  • Nintendo Owners: Blu-ray Player Brands Owned
  • Summary: Home Network Usage
  • Nintendo Owners: Type of Home Network
  • Nintendo Owners: Type of Wireless Home Network Technology
  • Summary: Connected Video Consoles
  • Nintendo Owners: How Video Console Is Connected to the Home Network
  • Nintendo Owners: Activities Performed on Connected Video Game Console
  • Summary: Pay TV and Video/Audio Behavior
  • Nintendo Owners: Pay TV Services Used
  • Nintendo Owners: Consideration of Cancelling Pay TV Services
  • Nintendo Owners: Video Behavior
  • Nintendo Owners: Audio Behavior
  • Game Console Shipments and Forecast

Charts

  1. Nintendo Owners: Console Models
  2. Nintendo Owners: Portable Video Game Models
  3. Nintendo Ownership by Age
  4. Nintendo Owners: Other Consumer Electronics Devices Owned
  5. Nintendo Owners: Brands of HDTVs Owned
  6. Nintendo Owners: Blu-ray Player Brands Owned
  7. Nintendo Owners: Type of Home Network
  8. Nintendo Owners: Type of Wireless Home Network Technology
  9. Nintendo Owners: How Video Console Is Connected to the Home Network
  10. Nintendo Owners: Activities Performed on Connected Video Game Console
  11. Nintendo Owners: Pay TV Services Used
  12. Nintendo Owners: Consideration of Cancelling Pay TV Services
  13. Nintendo Owners: Video Behavior
  14. Nintendo Owners: Audio Behavior
  15. Game Console Shipments and Forecast