Brand Profile: Nintendo (Western Europe & Asia Pacific)

Summary

This report considers the impact of Nintendo's game console brand and hardware on the devices/technologies found in a consumer’s household. Supporting the analysis is data collected from a primary study conducted in March 2011, which was fielded in the following countries: France, Germany, UK, China, India, and South Korea - each country had 1000 completes (most data in this report, however, is reported by region). The report is structured as a PowerPoint file with data and analyst commentary. While all generations of game consoles were considered, Nintendo’s Wii was the most-owned Nintendo console. Historical shipments of the Nintendo Wii, as well as ABI Research's worldwide game console forecast, are also included.

Table of Contents

  • Background/Methodology
  • Summary: Demographic Profile and Console Owned
  • Nintendo Ownership by Country
  • Nintendo Ownership by Age
  • Nintendo Owners: Console Models
  • Summary: Other Consumer Electronics Devices Owned
  • Nintendo Owners: Other Consumer Electronics Devices Owned
  • Summary: Brands of HDTVs Owned
  • Nintendo Owners: Brands of HDTVs Owned (Western Europe)
  • Nintendo Owners: Brands of HDTVs Owned (Asia-Pacific)
  • Summary: Blu-ray Players Owned
  • Nintendo Owners: Blu-ray Player Brands Owned (Western Europe)
  • Nintendo Owners: Blu-ray Player Brands Owned (Asia-Pacific)
  • Summary: Home Network Usage
  • Nintendo Owners: Type of Home Network
  • Nintendo Owners: Type of Wireless Home Network Technology
  • Summary: Pay TV and Video Behavior
  • Nintendo Owners: Pay TV Services Used
  • Nintendo Owners: Video Behavior
  • Summary: Online Behavior
  • Nintendo Owners: Online Behavior
  • Summary: Audio Behavior
  • Nintendo Owners: Audio Behavior
  • Summary: Consumer Electronics Purchases Planned for the Next Six Months
  • Nintendo Owners: Consumer Electronics Planned for Purchase in the Next Six Months

Charts

  1. Nintendo Ownership by Country
  2. Nintendo Ownership by Age
  3. Nintendo Owners: Console Models
  4. Nintendo Owners: Other Consumer Electronics Devices Owned
  5. Nintendo Owners: Brands of HDTVs Owned (Western Europe)
  6. Nintendo Owners: Brands of HDTVs Owned (Asia-Pacific)
  7. Nintendo Owners: Blu-ray Player Brands Owned (Western Europe)
  8. Nintendo Owners: Blu-ray Player Brands Owned (Asia-Pacific)
  9. Nintendo Owners: Type of Home Network
  10. Nintendo Owners: Type of Wireless Home Network Technology
  11. Nintendo Owners: Pay TV Services Used
  12. Nintendo Owners: Video Behavior
  13. Nintendo Owners: Online Behavior
  14. Nintendo Owners: Audio Behavior
  15. Nintendo Owners: Consumer Electronics Planned for Purchase in the Next Six Months