Indian Mobile Device Market

Micromax, Spice Mobile, G'Five, Karbonn, Maxx, Nokia, Samsung, RIM, and Sony Ericsson

Research Report

The Indian mobile handset market has witnessed a huge shift in dynamics with tier one vendors such as Nokia, Samsung, Sony Ericsson, Motorola, and LG losing a significant amount of market share to the smaller local players like Micromax Mobile, G’Five International Limited, Spice Global, Karbonn, Maxx Mobile, Lava International Limited, and Zen Corporation. These vendors benefited from their feature-rich, localized product offerings at much lower price points and the opportunities created by unprecedented growth in the Indian mobile market in the past few years. This report focuses exclusively on the Indian mobile handset market, which has not only seen staggering growth but also has seen the emergence of indigenous and Chinese players in the Indian market. The report identifies the market drivers for the growth of the handset market in India and provides forecasts for handset shipments, 3G subscriptions, and smartphone market size. This report also identifies the relative distribution of handsets across different handset segments, i.e. ultra-low cost, low cost, feature phone, smartphone, etc. and forecasts future trends. It also includes a short profiling of key local players along with the leading multinational handset manufacturers in the Indian mobile market.

Table of Contents

  • 1. INDIAN HANDSET MARKET
    • 1.1. Executive Summary
  • 2. MARKET OVERVIEW
    • 2.1. Rural Urban Digital Divide
    • 2.2. Market Growth
    • 2.3. Market Trends
  • 3. MARKET DRIVERS
    • 3.1. Declining ASP
    • 3.2. Replacement Market
    • 3.3. Growing Rural Penetration
    • 3.4. 3G Growth
    • 3.5. Increase in Smartphone Penetration
  • 4. HANDSET VALUE SEGMENTS
    • 4.1. Entry Level Handsets
    • 4.2. Enhanced/Feature Handsets
    • 4.3. Smartphones
    • 4.4. Feature Evolution
  • 5. INTERNATIONAL VERSUS DOMESTIC PLAYERS
    • 5.1. Factors in Favor of Domestic Players
    • 5.2. Key Changes in Government Policies
    • 5.3. The Rise of MediaTek
    • 5.4. Unaddressed Customer Issues
    • 5.5. Targeting the Right Audience
    • 5.6. Price Points
    • 5.7. Aggressive Marketing and Branding
    • 5.8. Time to Market
  • 6. MARKET SHARE ANALYSIS
  • 7. COMPANY PROFILING (DOMESTIC)
    • 7.1. Micromax
    • 7.2. Karbonn
    • 7.3. S Mobility (Spice Mobile)
    • 7.4. MAXX Mobile
    • 7.5. G'Five International Limited
    • 7.6. Lava
    • 7.7. Wynncom
  • 8. KEY INTERNATIONAL PLAYERS
    • 8.1. Nokia
    • 8.2. Samsung
    • 8.3. Research In Motion
    • 8.4. Motorola
    • 8.5. LG
    • 8.6. Sony Ericsson (Sony)
    • 8.7. Apple
  • 9. INDIA'S SMARTPHONE MARKET
    • 9.1. 3G Subscribers
    • 9.2. Smartphone Market Forecast
    • 9.3. Smartphone Operating System
    • 9.4. Smartphone Chipsets
  • 10. COMPANY DIRECTORY
  • 11. ACRONYMS
    • 11.1. Scope of Study
    • 11.2. Sources and Methodology
    • 11.3. Notes
  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Tables

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  1. India Handset Shipments, Handset Shipments, Annual Forecast: 2011 to 2017
  2. India Handset Shipments by Technology, Handset Shipments by Technology, Annual Forecast: 2011 to 2017
  3. India Wireless Subscriber, Wireless Subscriber, Annual Forecast: 2011 to 2017
  4. Population, India, Forecast: 2011 to 2017
  5. Handset Shipments by Category, India, Forecast: 2011 to 2017
  6. Handset ASP by Category, India, Forecast: 2011 to 2017
  7. Handset Vendor Market Share (Units), India: 2011
  8. 3G Subscribers, India, Forecast: 2011 to 2017
  9. Smartphone Shipments, India, Forecast: 2011 to 2017
  10. List of Handset Vendors, India: 2011

Charts

  1. Wireless Subscriber and Teledensity
  2. Handset Shipment
  3. Handset Shipment by Technology
  4. Share of Replacement Handsets in Total Handset Demand
  5. Handset Shipment by Value Segment
  6. Ultra-low-cost Handset Feature Penetration
  7. Low-cost Handset Feature Penetration
  8. Enhanced Handset Feature Penetration
  9. Smartphone Handset Feature Penetration
  10. Handset Market Share by Unit
  11. Smartphone OS
  12. Smartphone Chipset
  13. Handset Shipment, India, Forecast: 2011 to 2017
  14. Handset Market Share by Unit, India: 2011

Figures

  1. Strategic Control Groups - Indian Handset Market, India: 2011