Tablets in the Connected Home

Second Screen Applications, Pay-TV, and Complementary Services

Research Report

The market is still relatively nascent for tablets and despite Apple's strong market share in 2011 there are new opportunities to more effectively compete with Apple without relying on price as the sole lever (e.g. productivity software). In the end, the tablet has proven to be more than just a large smartphone and will continue to serve a complementary role in the digital home, supporting TV Everywhere initiatives, DVR programming, remote control functions, interactive features, and information browsing/gathering. Tablets also accentuate the pay-TV experience by serving as a thin client STB and adding new ways for the service provider to engage with their customer base (e.g. via applications). The gaming market (game consoles and portable game players) stands to undergo the greatest impact from media tablets, from a reduction in support amongst casual gamers and a gradual transition to mobility for portable game players. This report discusses the media tablet market and the impact of this device category on the digital home: pay-TV, broadband, networking, consumer electronics, and content. The various content/device/service ecosystems are discussed, as well as augmenter services like TV Everywhere.

Table of Contents

  • 1. EXECUTIVE SUMMARY
    • 1.1. Market Drivers
    • 1.2. Market Inhibitors
    • 1.3. Summary and Strategic Recommendations
    • 1.4. Key Forecast
  • 2. DIGITAL HOME MARKET ISSUES
    • 2.1. Mobile/Tablet Market
    • 2.2. Consumer Behavior (Tablets and Consumer Electronics)
    • 2.3. Differentiating the Media Tablet from Connected CE Devices
    • 2.4. Pay TV and the Multiscreen
    • 2.5. North America
    • 2.6. Europe
    • 2.7. Asia-Pacific
    • 2.8. Latin America
    • 2.9. Middle East and Africa
    • 2.10. Free-to-air (Second Screen/Multiscreen)
    • 2.11. T-Commerce
    • 2.12. Tablets in the Digital Home - Second Screen and Interactive Applications
    • 2.13. Disney
    • 2.14. Civolution
    • 2.15. Yahoo!/IntoNow
    • 2.16. Technicolor (MediaEcho)
    • 2.17. Zeebox
    • 2.18. Umami
    • 2.19. ConnecTV
    • 2.20. Dijit
    • 2.21. Peel
    • 2.22. yap.TV
    • 2.23. Condition ONE
    • 2.24. Looking Beyond the Second Screen
  • 3. TECHNOLOGY ISSUES
    • 3.1. Broadband Home Access
    • 3.2. Home Networks/Connectivity
    • 3.3. DLNA - AirPlay
    • 3.4. Mobile High-definition Link
    • 3.5. Wireless Technologies
  • 4. KEY TABLET ECOSYSTEMS
    • 4.1. Amazon Ecosystem
    • 4.2. Android Ecosystem
    • 4.3. Apple Ecosystem
    • 4.4. Microsoft Ecosystem
    • 4.5. Other Ecosystems
  • 5. MARKET FORECASTS: THE TABLET'S FUTURE ROLE AND IMPACT ON THE DIGITAL HOME
    • 5.1. Tablet Forecasts
    • 5.2. Connected CE
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
  • 8. LINKS TO RELATED RESEARCH
    • 8.1. Scope of Study
    • 8.2. Sources and Methodology
    • 8.3. Notes
  • Top Line Forecast
  • Drivers
  • Drivers (Cont.)
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Tables

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  1. Key Pay TV Operators and Broadcasters for Multiscreen Applications, World Market: 2011
  2. Media Tablet Shipments by Region, World Market, Forecast: 2010 to 2016
  3. Media Tablet Shipment Scenarios, World Market, Forecast: 2011 to 2016
  4. Media Tablet Shipments by Purchasing Entity, World Market, Forecast: 2010 to 2016
  5. Media Tablet Penetration Rates (Moderate), World Market, Forecast: 2010 to 2016
  6. Media Tablet Penetration Rates (Aggressive), World Market, Forecast: 2010 to 2016
  7. General Media Tablet Usage, Forecast: 2011 to 2016

Charts

  1. Media Tablet Penetration Rates (Moderate)
  2. Penetration of Connected TVs (TV Households)
  3. Penetration of Blu-ray Players (TV Households)
  4. Penetration of Game Consoles (TV Households)
  5. Penetration Rate of Internet STBs (TV Households)
  6. Activities Performed on Connected Laptops and/or Netbooks
  7. Activities Performed on Connected Media Tablets
  8. Activities Performed on Connected Smartphone
  9. Media Tablet Shipments and Penetration Rate
  10. Media Tablet Market Share by OS (2011)

Figures

  1. Activities Performed on Connected Laptops, Smartphones, and Media Tablets (to HNET), US Survey Data, Fielded March 2011, n=750, 163, 68 (Laptops, Smartphones, Media Tablets)
  2. Second Screen and Second Screen Applications, Supporting T-Commerce
  3. Content Flow to Connected Devices
  4. Support for Video Content on iTunes Store