2011 Consumer Femtocell Survey, US, UK, and Japan

Awareness, Wi-Fi Usage, and Femtozone Services

Survey

The 2011 global consumer femtocell survey covers the three key markets of the US, UK and Japan, where femtocells have been commercially launched as a consumer service. These three markets make up the bulk of consumer femtocell shipments and deployments so far and provide an insight into consumer attitudes. The survey primarily covers mobile/smartphone users who don't have a femtocell and probes their awareness, interest, lack of interest, willingness to pay, preferred cost and payment schemes for femtocells. The survey also covers user behavior and satisfaction around using Wi-Fi in the home for mobile data, and probes interest in femtocells for data purposes. Femtozone services and consumer interest in specific services and their willingness to pay is also covered in this survey.

Table of Contents

  • Methodology
  • Summary: Mobile Phone/Smartphone Usage
  • Use a Mobile Phone or Smartphone?
  • Summary: Awareness of Femtocells
  • Awareness of Femtocells
  • Summary: Availability of Femtocells from Operators
  • Aware That Femtocells Are Available from Operators?
  • Summary: Source of Awareness and Interest of Femtocells
  • Source of Awareness of Femtocells
  • Interest in Femtocells
  • Summary: Femtocell Form Factors and Lack of Interest
  • Femtocell Form Factor of Most Interest
  • Reason for Lack of Interest in Femtocell
  • Summary: Mobile Phone Usage and Activity
  • Uses “Most Often” on Mobile Phone. Uses "Most Often" on Mobile Phone
  • Summary: Paying for Femtocell
  • Willing to Pay for Femtocell?
  • Preferred Method of Paying for Femtocell
  • US: Amount Willing to Pay As One-time Fee
  • UK: Amount Willing to Pay As One-time Fee
  • Japan: Amount Willing to Pay As One-time Fee
  • US: Amount Willing to Pay As Monthly Fee
  • UK: Amount Willing to Pay As Monthly Fee
  • Japan: Amount Willing to Pay as Monthly Fee
  • Summary: Data Usage of Mobile Phones
  • Use Mobile Phone for Data at Home?
  • Data Apps Used on Mobile Phone
  • Type of Data Plan on Mobile Phone
  • Summary: Wi-Fi Usage
  • Wi-Fi on Mobile Phone?
  • Frequency of Having Wi-Fi Access “ON” in Mobile Phone. Frequency of Having Wi-Fi Access "ON" in Mobile Phone
  • Cellular (3G) Versus Wi-Fi Use at Home
  • Summary: Wi-Fi Satisfaction, 3G Connectivity
  • Satisfaction with Wi-Fi at Home
  • Willingness to Consider Femtocell Over Wi-Fi
  • Own a 3G Dongle and/or Laptop/Netbook with Built-in 3G?
  • Summary: Using a Femtocell
  • What Would Influence You To Use a Femtocell?
  • Summary: Value-added Services on a Femtocell
  • Interest In Using Femtocell for Value-added Services
  • Reasons for Lack of Interest in Using Femtocell for Value-added Services
  • Summary: Value-added Services, Continued
  • Most Interested in Following Value-added Services
  • Preferred Method of Obtaining Value-added Services
  • Summary: Femto-enabled Apps
  • Willing to Pay for “Femto-enabled” App?. Willing to Pay for "Femto-enabled" App?
  • Preferred Method of Paying for “Femto-enabled” App. Preferred Method of Paying for "Femto-enabled" App
  • Summary: Paying for Femto-enabled Apps
  • US: Would Pay the Following Per App/Service for Femto-enabled App
  • UK: Would Pay the Following Per App/Service for Femto-enabled App
  • Japan: Would Pay the Following Per App/Service for Femto-enabled App
  • US: Would Pay the Following Bundle Fee for Femto-enabled App
  • UK: Would Pay the Following Bundle Fee for Femto-enabled App
  • Japan: Would Pay the Following Bundle Fee for Femto-enabled App
  • Summary: Appealing Features, Switching Mobile Operators
  • Appealing Features to Femtocell Device
  • Willing to Change Mobile Operators If Another One Offered Femtocell?
  • Key Findings
  • Demographics
  • Age
  • Gender
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Occupational Status
  • Role in Telecommunications Product Purchase Decisions

Charts

  1. Use a Mobile Phone or Smartphone?
  2. Awareness of Femtocells
  3. Aware That Femtocells Are Available from Operators?
  4. Source of Awareness of Femtocells
  5. Interest in Femtocells
  6. Femtocell Form Factor of Most Interest
  7. Reason for Lack of Interest in Femtocell
  8. Uses "Most Often" on Mobile Phone
  9. Willing to Pay for Femtocell?
  10. Preferred Method of Paying for Femtocell
  11. US: Amount Willing to Pay As One-time Fee
  12. UK: Amount Willing to Pay As One-time Fee
  13. Japan: Amount Willing to Pay As One-time Fee
  14. US: Amount Willing to Pay As Monthly Fee
  15. UK: Amount Willing to Pay As Monthly Fee
  16. Japan: Amount Willing to Pay as Monthly Fee
  17. Use Mobile Phone for Data at Home?
  18. Data Apps Used on Mobile Phone
  19. Type of Data Plan on Mobile Phone
  20. Wi-Fi on Mobile Phone?
  21. Frequency of Having Wi-Fi Access "ON" in Mobile Phone
  22. Cellular (3G) Versus Wi-Fi Use at Home
  23. Satisfaction with Wi-Fi at Home
  24. Willingness to Consider Femtocell Over Wi-Fi
  25. Own a 3G Dongle and/or Laptop/Netbook with Built-in 3G?
  26. What Would Influence You To Use a Femtocell?
  27. Interest In Using Femtocell for Value-added Services
  28. Reasons for Lack of Interest in Using Femtocell for Value-added Services
  29. Most Interested in Following Value-added Services
  30. Preferred Method of Obtaining Value-added Services
  31. Willing to Pay for "Femto-enabled" App?
  32. Preferred Method of Paying for "Femto-enabled" App
  33. US: Would Pay the Following Per App/Service for Femto-enabled App
  34. UK: Would Pay the Following Per App/Service for Femto-enabled App
  35. Japan: Would Pay the Following Per App/Service for Femto-enabled App
  36. US: Would Pay the Following Bundle Fee for Femto-enabled App
  37. UK: Would Pay the Following Bundle Fee for Femto-enabled App
  38. Japan: Would Pay the Following Bundle Fee for Femto-enabled App
  39. Appealing Features to Femtocell Device
  40. Willing to Change Mobile Operators If Another One Offered Femtocell?
  41. Age
  42. Gender
  43. Number of People in Household
  44. Number of Children Under Age 18 in Household
  45. Occupational Status
  46. Telecommunications Product Purchase Decision Role