CE Device Ownership in South Korea

Survey

This is a primary research-based tracking study that provides dynamic insight into the constantly changing South Korean consumer electronics market. In March 2011, 1000 South Korean consumers completed a comprehensive online questionnaire that gathered information on current ownership and next 6 month purchase intentions for a number of consumer electronics products, including DVRs, Blu-ray players, video game consoles, digital media adapters, digital photo frames, standalone digital cameras, digital camcorder/video recorders, portable video game devices, MP3/portable media players, HDTVs, desktops, laptops, netbooks, and tablets.

Table of Contents

  • Methodology
  • Summary: CE Device Ownership
  • CE Devices Currently Owned
  • Average Number of CE Devices Currently Owned
  • Summary: Current CE Device Brands
  • HDTV Brands Currently Used
  • Video Game Console Brands Currently Used
  • Blu-ray Player Brands Currently Used
  • Summary: CE Device Purchase Intentions
  • CE Devices Intended for Purchase in the Next Six Months
  • Summary: Services/Devices Installed in Home
  • Services/Devices Installed in Home
  • Summary: Home Network Technology
  • Types of Technology Used for Home Network
  • Wi-Fi Technology Used for Home Network
  • Summary: Computers in the Home
  • Summary: Percent with One or More (Computers)
  • Brands of Media Tablets Owned
  • Summary: Future Computer Purchases, 3D Products, and Universal Remote Controls
  • Next Six Month Computer Purchase Intentions
  • Current 3D-ready Product Ownership
  • Universal Remote Control Ownership
  • Demographics
  • Age
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Education
  • Occupational Status
  • Occupation/Job Function
  • Gender
  • Projected Annual Pre-tax Income in 2011

Charts

  1. South Korea Summary: Currently Own One or More
  2. South Korea Summary: Average Number of CE Devices Currently Owned
  3. South Korea: HDTV Brands Currently Used
  4. South Korea: Video Game Console Brands Currently Used
  5. South Korea: Blu-ray Brands Currently Used
  6. South Korea: CE Devices Intended for Purchase in the Next Six Months
  7. South Korea: Services/Devices Installed in Home
  8. South Korea: Types of Technology Used for Home Network
  9. South Korea: Wi-Fi Technology Used for Home Network
  10. South Korea Summary: Percent with One or More (Computers)
  11. South Korea: Brands of Media Tablets Owned
  12. South Korea: Next Six Month Computer Purchase Intentions
  13. South Korea: Current 3D-ready Product Ownership
  14. South Korea: Own a Universal Remote or Use a Smartphone to Control Home Devices?
  15. South Korea: Age
  16. South Korea: Number of People in Household
  17. South Korea: Number of Children Under Age 18 in Household
  18. South Korea: Education
  19. South Korea: Occupational Status
  20. South Korea: Occupation/Job Function
  21. South Korea: Gender
  22. South Korea: Projected Annual Pre-tax Income in 2011