CE Device Ownership in China

Survey

ABI Research’s Bi-Annual Technology Barometer™: Digital Living (1Q '2011 China Survey Results) is a primary research-based tracking study that provides dynamic views and insight into the constantly changing Chinese consumer electronics market. In March 2011, 1000 affluent Chinese consumers completed a comprehensive online questionnaire that gathered information on current ownership of HDTVs, Blu-ray players, video game consoles, digital media adapters, MP3/portable media players, standalone digital cameras, digital camcorders/video recorders, portable game players, media tablets, and home networks. Current HDTV, Blu-Ray, and video game consoles brand information was captured in this survey, as well as detailed information on use of ‘connected’ devices.

Table of Contents

  • Methodology
  • Summary: CE Device Ownership
  • CE Devices Currently Owned
  • Average Number of CE Devices Currently Owned
  • Summary: Current CE Device Brands
  • HDTV Brands Currently Used
  • Blu-ray Player Brands Currently Used
  • Video Game Console Brands Currently Used
  • Summary: Home Network Technology
  • Types of Technology Used for Home Network
  • Wi-Fi Technology Used for Home Network
  • Summary: Home Network Connected Devices and Activities
  • Devices Connected to Home Networks
  • Activities Done on TV Connected to Home Network
  • Apps Used on Blu-ray Connected to Home Network
  • Summary: Pay TV Service
  • Pay TV Services Currently Used
  • Reasons for Not Subscribing to Any Pay TV Service
  • Summary: Video, Music, and Online Usage
  • Summary: Frequent (at Least Monthly) Video Rental/Purchase Behavior
  • Summary: Very Frequent (at Least Weekly) Video Rental/Purchase Behavior
  • Summary: Frequent (at Least Monthly) Online Behavior
  • Summary: Very Frequent (at Least Weekly) Online Behavior
  • Summary: Frequent (at Least Monthly) Music Behavior
  • Summary: Very Frequent (at Least Weekly) Music Behavior
  • Demographics
  • Age
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Education
  • Occupational Status
  • Occupation/Job Function
  • Gender
  • Projected Annual Pre-tax Income in 2011

Charts

  1. China Summary: Currently Own One or More
  2. China Summary: Average Number of CE Devices Currently Owned
  3. China: HDTV Brands Currently Used
  4. China: Blu-ray Brands Currently Used
  5. China: Video Game Console Brands Currently Used
  6. China: Types of Technology Used for Home Network
  7. China: Wi-Fi Technology Used for Home Network
  8. China: Devices Connected to Home Networks
  9. China: Activities Done on TV Connected to Home Network
  10. China: Apps Used on Blu-ray Connected to Home Network
  11. China: Pay TV Services Currently Used
  12. China: Reasons for Not Subscribing to Any Pay TV Service
  13. China Summary: Frequent (at Least Monthly) Video Rental/Purchase Behavior
  14. China Summary: Very Frequent (at Least Weekly) Video Rental/Purchase Behavior
  15. China Summary: Frequent (at Least Monthly) Online Behavior
  16. China Summary: Very Frequent (at Least Weekly) Online Behavior
  17. China Summary: Frequent (at Least Monthly) Music Behavior
  18. China Summary: Very Frequent (at Least Weekly) Music Behavior
  19. China: Age
  20. China: Number of People in Household
  21. China: Number of Children Under Age 18 in Household
  22. China: Education
  23. China: Occupational Status
  24. China: Occupation/Job Function
  25. China: Gender
  26. China: Projected Annual Pre-tax Income in 2011