CE Device Ownership in Korea

Survey

This is a primary research-based tracking study that provides dynamic insight into the constantly-changing South Korean consumer electronics market. In March 2011, 1000 South Korean consumers completed a comprehensive online questionnaire that gathered information on current ownership, of HDTVs, Blu-ray players, video game consoles, digital media adapters, MP3/portable media players, standalone digital cameras, digital camcorders/video recorders, portable game players, media tablets, and home networks. Current HDTV, Blu-Ray, and video game consoles brand information was capture in this survey, as well as detailed information on use of ‘connected’ devices.

Table of Contents

  • Methodology
  • Summary: CE Device Ownership
  • CE Devices Currently Owned
  • Average Number of CE Devices Currently Owned
  • Summary: Current CE Device Brands
  • HDTV Brands Currently Used
  • Blu-ray Player Brands Currently Used
  • Video Game Console Brands Currently Used
  • Summary: Home Network Technology
  • Types of Technology Used for Home Network
  • Wi-Fi Technology Used for Home Network
  • Summary: Home Network Connected Devices and Activities
  • Devices Connected to Home Networks
  • Activities Done on TV Connected to Home Network
  • Apps Used on Blu-ray Connected to Home Network
  • Summary: Pay TV Service
  • Pay TV Services Currently Used
  • Reasons for Not Subscribing to Any Pay TV Service
  • Summary: Video, Music, and Online Usage
  • Summary: Frequent (at Least Monthly) Video Rental/Purchase Behavior
  • Summary: Very Frequent (at Least Weekly) Video Rental/Purchase Behavior
  • Summary: Frequent (at Least Monthly) Online Behavior
  • Summary: Very Frequent (at Least Weekly) Online Behavior
  • Summary: Frequent (at Least Monthly) Music Behavior
  • Summary: Very Frequent (at Least Weekly) Music Behavior
  • Demographics
  • Age
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Education
  • Occupational Status
  • Occupation/Job Function
  • Gender
  • Projected Annual Pre-tax Income in 2011

Charts

  1. South Korea Summary: Currently Own One or More
  2. South Korea Summary: Average Number of CE Devices Currently Owned
  3. South Korea: HDTV Brands Currently Used
  4. South Korea: Blu-ray Brands Currently Used
  5. South Korea: Video Game Console Brands Currently Used
  6. South Korea: Types of Technology Used for Home Network
  7. South Korea: Wi-Fi Technology Used for Home Network
  8. South Korea: Devices Connected to Home Networks
  9. South Korea: Activities Done on TV Connected to Home Network
  10. South Korea: Apps Used on Blu-ray Connected to Home Network
  11. South Korea: Pay TV Services Currently Used
  12. South Korea: Reasons for Not Subscribing to Any Pay TV Service
  13. South Korea Summary: Frequent (at Least Monthly) Video Rental/Purchase Behavior
  14. South Korea Summary: Very Frequent (at Least Weekly) Video Rental/Purchase Behavior
  15. South Korea Summary: Frequent (at Least Monthly) Online Behavior
  16. South Korea Summary: Very Frequent (at Least Weekly) Online Behavior
  17. South Korea Summary: Frequent (at Least Monthly) Music Behavior
  18. South Korea Summary: Very Frequent (at Least Weekly) Music Behavior
  19. South Korea: Age
  20. South Korea: Number of People in Household
  21. South Korea: Number of Children Under Age 18 in Household
  22. South Korea: Education
  23. South Korea: Occupational Status
  24. South Korea: Occupation/Job Function
  25. South Korea: Gender
  26. South Korea: Projected Annual Pre-tax Income in 2011