Portable Electronics Device Ownership

Summary

ABI Research’s Bi-Annual Consumer Technology Barometer: Mobile (US: Q1 '2011) is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer mobility market. In March 2011, 2000 US consumers completed a comprehensive online questionnaire that gathered detailed usage information, and next six-month purchase intentions (including purchase drivers and brands under consideration) for mobile phones, smartphones, and tablets. Usage and perceptions of mobile money services, mobile advertising, location-based services, and multi-device data sharing plans were also covered in the survey.