Ford Leads the Way with Automotive Technology Marketing

Company Insight

Manufacturers’ car advertisements on TV tend to be all about cuteness or style or performance, with the intention of building a brand image for the potential customer that will encourage him or her to consider that model so that the lifestyle on display will come a step closer. The new Ford Focus ad goes straight to the technology, and gives a quick overview of some of the new features on the 2012 model that are not available on competitor vehicles in the same segment.

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