Awareness and Adoption: eBook Readers

2011 US Consumer Survey Results

Survey

ABI Research conducted an emerging technology survey with US consumers in March 2011 to understand the awareness and adoption of eBook Readers. More than 1,000 adult respondents answered questions about interest and ownership. This research product summarizes the survey findings and highlights market trends. What portion of the respondents are interested in eBook Readers? How many own them today? What price are respondents willing to pay, and what features and applications are they looking for a media tablet to deliver?

Table of Contents

  • Methodology
  • Summary: Interest in eBook Readers
  • Interest in Purchasing an eBook Reader
  • Reasons Not Interested in Purchasing an eBook Reader
  • Summary: Future eBook Reader Purchase Intended Uses and Preferences
  • Intended Use of eBook Reader
  • Software Applications Likely to Use on eBook Reader
  • Preferred eBook Reader OS
  • Amount Willing to Pay for eBook Reader
  • Summary: Current eBook Reader Features
  • Use of eBook Reader
  • eBook Reader OS
  • Features Included on eBook Reader
  • Amount Paid for eBook Reader
  • Summary: Consumer Electronics Devices Owned/Used on Regular Basis
  • Consumer Electronics Products Owned/Used on Regular Basis
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Marital Status
  • Residential Area
  • Anticipated Annual Personal Pre-tax Income in 2011

Charts

  1. Interest in Purchasing an eBook Reader
  2. Reasons Not Interested in Purchasing an eBook Reader
  3. Intended Use of eBook Reader
  4. Software Applications Likely to Use on eBook Reader
  5. Preferred eBook Reader OS
  6. Amount Willing to Pay for eBook Reader
  7. Use of eBook Reader
  8. eBook Reader OS
  9. Features Included on eBook Reader
  10. Amount Paid for eBook Reader
  11. Consumer Electronics Products Owned/Used on Regular Basis
  12. Age
  13. Gender
  14. State of Residence
  15. Number of People in Household
  16. Marital Status
  17. Residential Area
  18. Anticipated Annual Personal Pre-tax Income in 2011