Awareness and Adoption: Media Tablets

2011 US Consumer Survey Results

Survey

ABI Research conducted an emerging technology survey with US consumers in March 2011 to understand the awareness and adoption of media tablets. More than 1,000 adult respondents answered questions about interest and ownership. This research product summarizes the survey findings and highlights market trends. What portion of the respondents are interested in media tablets? How many own them today? What price are respondents willing to pay, and what features and applications are they looking for a media tablet to deliver?

Table of Contents

  • Methodology
  • Summary: Interest in Media Tablets
  • Interest in Purchasing a Media Tablet
  • Reasons Not Interested in Purchasing a Media Tablet
  • Summary: Future Media Tablet Purchases Intended Uses
  • Intended Uses of Media Tablet
  • Primary Intended Function of Media Tablet
  • Software Applications Likely to Use on Media Tablet
  • Summary: Future Media Tablet Purchase Preferences
  • Desired Screen Size for Ideal Media Tablet
  • Preferred Media Tablet OS
  • Amount Willing to Pay for Media Tablet
  • Summary: Current Use of Media Tablets
  • Uses of Media Tablet
  • Time Spent Using Media Tablet in Different Locations
  • Primary Function of Media Tablet
  • Software Applications Used on Media Tablet
  • Summary: Current Media Tablet Features
  • Screen Size of Media Tablet
  • Media Tablet OS
  • Features Included on Media Tablet
  • Amount Paid for Media Tablet
  • Summary: Consumer Electronics Devices Owned/Used on a Regular Basis
  • Consumer Electronics Products Owned/Used on a Regular Basis
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Marital Status
  • Residential Area
  • Anticipated 2011 Personal Pre-tax Annual Income

Charts

  1. Interest in Purchasing a Media Tablet
  2. Reasons Not Interested in Purchasing a Media Tablet
  3. Intended Uses of Media Tablet
  4. Primary Intended Function of Media Tablet
  5. Software Applications Likely to Use on Media Tablet
  6. Desired Screen Size for Ideal Media Tablet
  7. Preferred Media Tablet OS
  8. Amount Willing to Pay for Media Tablet
  9. Uses of Media Tablet
  10. Time Spent Using Media Tablet in Different Locations
  11. Primary Function of Media Tablet
  12. Software Applications Used on Media Tablet
  13. Screen Size of Media Tablet
  14. Media Tablet OS
  15. Features Included on Media Tablet
  16. Amount Paid for Media Tablet
  17. Consumer Electronics Products Owned/Used on a Regular Basis
  18. Age
  19. Gender
  20. State of Residence
  21. Number of People in Household
  22. Marital Status
  23. Residential Area
  24. Anticipated 2011 Personal Pre-tax Annual Income