Connected Home & Computing

Summary

This is a primary research-based tracking study that provide dynamic views and insight into the US home computing market. In late August, 2010, 2000 US consumers completed a comprehensive online questionnaire that gathered information about their attitudes, awareness, usage patterns, purchase intentions and purchasing criteria for desktop computers, laptops, tablets, and netbooks.

The results of this study, enhanced by analysts, are delivered in PowerPoint format, providing not only a "snapshot in time" of US consumers' attitudes and behavior regarding the aforementioned products, but also drawing attention to trends, changes, and drivers of change in the US consumer technology products and services market.

Table of Contents

  • Methodology
  • Summary: Current Computers in the Home
  • Summary: Next Six Month Home Computer Purchase Intent
  • Summary: Future Laptop Computer Purchases
  • Summary: Laptop Operating Systems Considered for Purchase in Next 6 Months
  • Summary: Future Desktop Computer Purchases
  • Summary: Future Netbook Computer Purchases
  • Summary: Future Media Tablet Purchases
  • Demographics

Charts

  1. Current Home Computer Ownership
  2. Number of Windows Desktop Computers in Home
  3. Next 6 Month Home Computer Purchase Intentions
  4. Feature Importance in Future Laptop Purchase Decisions
  5. Type (OS) of Laptop Computers Considered for Purchase in Next 6 Months
  6. Feature Importance in Future Desktop Purchase Decisions
  7. Type (OS) of Desktop Computers Considered for Purchase in Next 6 Months
  8. Feature Importance in Future Netbook Purchase Decisions
  9. Type (OS) of Netbook Computers Considered for Purchase in Next 6 Months
  10. Feature Importance in Future Media Tablet Purchase Decisions
  11. Type (OS) of Media Tablets Considered for Purchase in Next 6 Months
  12. Age
  13. Gender
  14. State of Residence
  15. Number of People in Household
  16. Children under Age 18 in Household
  17. Education
  18. Occupational Status
  19. Anticipated 2010 Income
  20. Ethnicity