Practice Areas
- Internet of Everything
- Mobile Devices
- Cloud & Mobile Applications
- Enterprise Cloud Services & Devices
- OTT & Multiscreen Video
- Connected Home
- Connected Vehicles & ITS
- Location Technology
- Cyber Security
- ID, Smart Cards & Security
- Teardowns & IP
- Connectivity Technologies & Semiconductors
- Mobile Device Semiconductors
- RF Power Semiconductors
- Radio Access Networks & Backhaul
- Telco Software, Optimization & Monetization
- HetNets, Small Cells & Femto
- Mobile Carrier Benchmarks & Strategies
- Global Subscribers & Indicators
Product Information
Related Service
Related Research
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Smart TV Platforms
Connected TVs, Blu-ray Players, Game Consoles, Smart STB
Competitive Assessment
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Set-top Boxes for Terrestrial and Free-to-air Satellite Services Worldwide
Technology Analysis
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Connected Home Devices
Market Data
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Game Consoles and Handhelds Converge
Application Analysis
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Consumer and Personal Robotics
Research Report
Connected Home & Computing
Survey
This is a primary research-based tracking study that provide dynamic views and insight into the US home computing market. In late August, 2010, 2000 US consumers completed a comprehensive online questionnaire that gathered information about their attitudes, awareness, usage patterns, purchase intentions and purchasing criteria for desktop computers, laptops, tablets, and netbooks.
The results of this study, enhanced by analysts, are delivered in PowerPoint format, providing not only a "snapshot in time" of US consumers' attitudes and behavior regarding the aforementioned products, but also drawing attention to trends, changes, and drivers of change in the US consumer technology products and services market.
The results of this study, enhanced by analysts, are delivered in PowerPoint format, providing not only a "snapshot in time" of US consumers' attitudes and behavior regarding the aforementioned products, but also drawing attention to trends, changes, and drivers of change in the US consumer technology products and services market.
Table of Contents
- Methodology
- Summary: Current Computers in the Home
- Summary: Next Six Month Home Computer Purchase Intent
- Summary: Future Laptop Computer Purchases
- Summary: Laptop Operating Systems Considered for Purchase in Next 6 Months
- Summary: Future Desktop Computer Purchases
- Summary: Future Netbook Computer Purchases
- Summary: Future Media Tablet Purchases
- Demographics
Charts
- Current Home Computer Ownership
- Number of Windows Desktop Computers in Home
- Next 6 Month Home Computer Purchase Intentions
- Feature Importance in Future Laptop Purchase Decisions
- Type (OS) of Laptop Computers Considered for Purchase in Next 6 Months
- Feature Importance in Future Desktop Purchase Decisions
- Type (OS) of Desktop Computers Considered for Purchase in Next 6 Months
- Feature Importance in Future Netbook Purchase Decisions
- Type (OS) of Netbook Computers Considered for Purchase in Next 6 Months
- Feature Importance in Future Media Tablet Purchase Decisions
- Type (OS) of Media Tablets Considered for Purchase in Next 6 Months
- Age
- Gender
- State of Residence
- Number of People in Household
- Children under Age 18 in Household
- Education
- Occupational Status
- Anticipated 2010 Income
- Ethnicity
