Technology Barometer™: Digital Lifestyle

Wave 1 US Survey Results

Survey

This is a primary research-based tracking study that provides dynamic views and insights into the constantly changing US consumer electronics market. In late August, 2010, 2000 US consumers completed a comprehensive online questionnaire that gathered information about their attitudes, awareness, usage patterns, purchase intentions and purchasing criteria for HDTVs, Blu-ray players, video game consoles, DVRs, digital photo frames, standard DVD players, Internet adapter boxes, Internet appliances, and media servers.

The results of this study, enhanced by analysis, are delivered in PowerPoint format, providing not only a "snapshot in time" of US consumers' attitudes and behavior regarding the aforementioned products, but also drawing attention to trends, changes, and drivers of change in the US consumer technology products and services market.

Table of Contents

  • Methodology
  • Summary: Current Consumer Electronic Devices in the Home & Next 6-Month Purchase Plans
  • Summary: Feature Importance in Future Consumer Electronics Device Purchases
  • Summary: Home Networks
  • Summary: Pay TV
  • Summary: Internet-Ready HDTVs
  • Summary: Interest in Internet-Ready HDTVs
  • Summary: Preferred Device for Receiving Internet Video Content
  • Summary: Use & Interest in Services/Applications/Widgets on Connected Devices
  • Summary: 3D-Ready HDTVs
  • Demographics

Charts

  1. Consumer Electronics Device Ownership
  2. Next 6-Month Consumer Electronics Device Purchase Intentions
  3. Feature Importance in Blu-Ray Player Purchase Decision
  4. Feature Importance in Video Game Console Purchase Decision
  5. Feature Importance in DVR Purchase Decision
  6. Feature Importance in Digital Photo Frame Purchase Decision
  7. Feature Importance in Digital Media Adapter Purchase Decision
  8. Feature Importance in Internet Appliance Purchase Decision
  9. Home Network Technology
  10. Devices Connected to Home Network
  11. Reasons for Not Subscribing to Pay-TV Service
  12. Pay-TV Services Used
  13. Consideration of Cancelling Pay TV Service
  14. Reasons for Not Subscribing to Pay-TV Service
  15. HDTV Features
  16. Method of Connecting HDTV to Internet
  17. Reason for Not Connecting Internet-Ready TV
  18. Consideration and Timeframe for Purchasing Internet-Ready TV
  19. Reason Not Interested in Internet-Connected TV
  20. Preferred Device for Internet Video Content
  21. Services/Applications/Widgets on Connected Device
  22. Features Most Interested in on Connected Device
  23. Features Most Interested in on Connected Device
  24. How 3D-Ready TV is Used
  25. Consideration and Timeframe for Purchase of 3D-Ready TV
  26. Reason Not Interested in Internet-Connected TV
  27. Age
  28. Gender
  29. State of Residence
  30. Number of People in Household
  31. Children under Age 18 in Household
  32. Education
  33. Occupational Status
  34. Anticipated 2010 Income