Enterprise Use of Twitter and Other Social Media on the Mobile Phone, by Size of Business

2009 US Survey Results

Survey

This Research Brief presents social media survey results for mobile business customers in the United States, segmented by size of business. The survey was conducted in August 2009; results are presented for adoption, interest and frequency of use of social media for both personal usage and business usage. Social media categories are:

- Facebook, MySpace
- Twitter
- Video websites (eg. YouTube)

Supplementing this data are mobile phone usage and spending data, as well as survey respondent demographic data.

Table of Contents

  • Methodology
  • Summary: Mobile Phone Usage
  • Mobile Service Provider
  • Mobile Phone Usage
  • Number of Mobile Phones Used
  • Ways in Which Use Multiple Phones
  • Monthly Minutes Used
  • How Monthly Mobile Phone Bill Is Paid
  • Average Monthly Mobile Phone Service Spend
  • Summary: Usage and Interest in Social Media Applications on Mobile Phones
  • Social Media Applications Used
  • on Mobile Phone
  • Interest in Using Twitter for Personal Reasons on Mobile Phone
  • Interest in Using Twitter for Business Reasons on Mobile Phone
  • Interest in Using Video Website or Service for Personal Reasons on Mobile Phone
  • Interest in Using Video Website or Service for Business Reasons on Mobile Phone
  • Interest in Using Social Networking
  • for Personal Reasons
  • Interest in Using Social Networking for Business Reasons on Mobile Phone
  • Summary: Frequency of Use of Social Media Applications on Mobile Phones
  • Frequency of Use: Twitter (Personal Reasons)
  • Frequency of Use: Twitter (Business Reasons)
  • Frequency of Use: Video Website/Service (Personal Reasons)
  • Frequency of Use: Video Website/Service (Business Reasons)
  • Frequency of Use: Social Networking (Personal Reasons)
  • Frequency of Use: Social Networking (Business Reasons)
  • Summary: Demographics
  • Company Size
  • Industry
  • Occupation
  • Age
  • Anticipated 2009 Personal Annual
  • Pre-Tax Income

Charts

  1. Mobile Phone Service Provider
  2. Mobile Phone Usage
  3. Number of Mobile Phones Used
  4. Ways in Which Use Multiple Phones
  5. Monthly Minutes Used
  6. How Monthly Mobile Phone Bill Is Paid
  7. Average Monthly Mobile Phone Service Spend
  8. Social Media Applications Used on Mobile Phone
  9. Interest in Using Twitter for Personal Reasons on Mobile Phone
  10. Interest in Using Twitter for Business Reasons on Mobile Phone
  11. Interest in Using Video Website or Service for Personal Reasons on Mobile Phone
  12. Interest in Using Social Networking for Personal Reasons on Mobile Phone
  13. Interest in Using Social Networking for Business Reasons on Mobile Phone
  14. Frequency of Use: Twitter for Personal Reasons on Mobile Phone
  15. Frequency of Use: Twitter for Business Reasons on Mobile Phone
  16. Frequency of Use: Video Website or Service for Personal Reasons on Mobile Phone
  17. Frequency of Use: Video Website or Service for Business Reasons on Mobile Phone
  18. Frequency of Use: Social Networking for Personal Reasons on Mobile Phone
  19. Frequency of Use: Social Networking for Business Reasons on Mobile Phone
  20. Company Size
  21. Industry
  22. Occupation
  23. Age
  24. Anticipated 2009 Personal Annual
  25. Pre-Tax Income