Enterprise Use of Twitter and Social Media on Mobile Devices, by Operator

2009 US Survey Results

Survey

This Research Brief presents social media survey results for United States mobile business customers, segmented by US mobile operator. The survey was conducted in August 2009; its results show adoption, interest and the frequency of use of social media for both personal and business purposes. Social media categories are:

- Facebook, MySpace
- Twitter
- Video websites (eg. YouTube)

Supplementing this data are mobile phone usage and spend data, as well as survey respondent demographic data.

Table of Contents

  • Methodology
  • Summary: Mobile Phone Usage
  • Mobile Phone Usage
  • Number of Mobile Phones Used
  • Ways in Which to Use Multiple Phones
  • Monthly Minutes Used
  • How Monthly Mobile Phone Bill Is Paid
  • Average Monthly Mobile Phone Service Spend
  • Summary: Usage and Interest in Social Media Applications on Mobile Phones
  • Social Media Applications Used on Mobile Phone
  • Interest in Using Twitter for Personal Reasons on Mobile Phone
  • Interest in Using Twitter for Business Reasons on Mobile Phone
  • Interest in Using Video Web Site or Service for Personal Reasons on Mobile Phone
  • Interest in Using Video Web Site or Service for Business Reasons on Mobile Phone
  • Interest in Using Social Networking for Personal Reasons on Mobile Phone
  • Interest in Using Social Networking for Business Reasons on Mobile Phone
  • Summary: Frequency of Use of Social Media Applications on Mobile Phones
  • Frequency of Use: Twitter (Personal Reasons)
  • Frequency of Use: Twitter (Business Reasons)
  • Frequency of Use: Video Web Site/Service (Personal Reasons
  • Frequency of Use: Video Web Site/Service (Business Reasons)
  • Frequency of Use: Social Networking (Personal Reasons)
  • Frequency of Use: Social Networking (Business Reasons)
  • Summary: Demographics
  • Company Size
  • Industry
  • Occupation
  • Age
  • Anticipated 2009 Personal
  • Annual Pre-Tax Income

Charts

  1. Mobile Phone Usage
  2. Number of Mobile Phones Used
  3. Ways in Which to Use Multiple Phones
  4. Monthly Minutes Used
  5. How Monthly Mobile Phone Bill Is Paid
  6. Average Monthly Mobile Phone Service Spend
  7. Social Media Applications Used on Mobile Phone
  8. Interest in Using Twitter for Personal Reasons on Mobile Phone
  9. Interest in Using Twitter for Business Reasons on Mobile Phone
  10. Interest in Using Video Web Site or Service for Personal Reasons on Mobile Phone
  11. Interest in Using Video Web Site or Service for Business Reasons on Mobile Phone
  12. Interest in Using Social Networking for Personal Reasons on Mobile Phone
  13. Interest in Using Social Networking for Business Reasons on Mobile Phone
  14. Frequency of Use: Twitter for Personal Reasons on Mobile Phone
  15. Frequency of Use: Twitter for Business Reasons on Mobile Phone
  16. Frequency of Use: Video Website or Service for Personal Reasons on Mobile Phone
  17. Frequency of Use: Video Website or Service for Business Reasons on Mobile Phone
  18. Frequency of Use: Social Networking for Personal Reasons on Mobile Phone
  19. Frequency of Use: Social Networking for Business Reasons on Mobile Phone
  20. Company Size
  21. Industry
  22. Occupation
  23. Age
  24. Anticipated 2009 Personal
  25. Annual Pre-Tax Income