Digital Media in the Home

Summary

This Research Brief discusses a portion of the results from two online surveys that were fielded in late June and early July (June 30-July 2) 2010 and April of 2008. The 2010 survey had a total of 1,005 US respondents, 1,002 US respondents in 2008. This research focuses on the consumer electronics in the home (including computers) and where digital content is stored. The installed base for HDTVs and Blu-ray players continues to grow as others such as digital cameras and portable media/MP3 players are approaching maturity and facing competition from mobile phones. Laptop computers are becoming the preferred computing device over desktops and Apple has increased its share over the course of the past two years.

Table of Contents

  • Methodology
  • Consumer Electronics Devices in the Home (2010)
  • Consumer Electronics Devices in the Home
  • Types of Computers in the Home
  • Number of Windows Desktop PCs in Home
  • Number of Windows Laptop PCs in Home
  • Number of Apple Desktop Computers in Home
  • Number of Apple Laptop Computers in Home
  • Number of Linux-Based Desktop Computers in Home
  • Number of Linux-Based Laptop Computers in Home
  • Number of Windows-Based Netbooks in Home
  • Number of Android-Based Netbooks in Home
  • Types of Digital Content Stored
  • Where Digital Photos are Stored
  • Where Digital Music Files are Stored
  • Where Digital Videos are Stored
  • Number of TVs in the Home
  • Number of HDTVs in the Home
  • HDTV Features
  • Type of DVR
  • Hours of TV Recorded on DVR in a Typical Day
  • Demographics (2010 Survey)
  • Age
  • Gender
  • Number of People in Household
  • Children in Household
  • Education
  • Occupation
  • Household Income
  • Ethnicity
  • Demographics (2008 and 2010)
  • Age
  • Gender
  • Number of People in Household
  • Occupation
  • Education
  • Household Income
  • Ethnicity

Charts

  1. Consumer Electronics Devices in the Home
  2. Consumer Electronics Devices in the Home
  3. Types of Computers in the Home
  4. Number of Windows Desktop PCs in Home
  5. Number of Windows Laptop PCs in Home
  6. Number of Apple Desktop Computers in Home
  7. Number of Apple Laptop Computers in Home
  8. Number of Linux-Based Desktop Computers in Home
  9. Number of Linux-Based Laptop Computers in Home
  10. Number of Windows-Based Netbooks in Home
  11. Number of Linux-Based Netbooks (other than Android) in Home
  12. Number of Android-Based Netbooks in Home
  13. Number of Windows Desktop PCs in Home
  14. Number of Windows Laptop PCs in Home
  15. Number of Apple Desktop Computers in Home
  16. Number of Apple Laptop Computers in Home
  17. Types of Digital Content Stored
  18. Where Digital Photos are Stored
  19. Where Digital Music Files are Stored
  20. Where Digital Videos are Stored
  21. Number of TVs in the Home
  22. Number of HDTVs in the Home
  23. HDTV Features
  24. Type of DVR
  25. Hours of TV Recorded on DVR in a Typical Day
  26. Interest in Transferring Shows from DVR to Portable Device
  27. Age
  28. Gender
  29. Number of People in Household
  30. Children in Household
  31. Education
  32. Occupation
  33. Household Income
  34. Ethnicity
  35. Age
  36. Gender
  37. Number of People in Household
  38. Occupation
  39. Education
  40. Household Income
  41. Ethnicity