US Consumer Femtocell Survey 2010

Femtocell Awareness, Purchase Intentions, Home 3G, and Wi-Fi Usage Patterns

Survey

This Research Brief is based on a survey of 2,000 mobile phone users in the United States, conducted in the second half of 2010. Respondents were asked whether they would be interested in a femtocell device. They were provided with an explanation of what the device is and can do. The survey covers consumer awareness, purchasing intentions, and user attitudes towards femtocells in the United States, which is currently one of the fastest-growing femtocell markets in the world.

In addition the survey also probed mobile data usage patterns in the home, querying users' preferences regarding Wi-Fi versus femtocells. The survey provides analysis of the results and details of the demographics used.

Table of Contents

  • Methodology
  • Summary: Awareness and Current Use of Femtocell
  • Unaided Awareness of Femtocell
  • Source of Awareness of Femtocell
  • Summary: Likelihood of Purchasing a Femtocell & Willingness to Pay
  • Likelihood of Purchasing Femtocell
  • Most Willing to Pay as a One-Time Cost for a Femtocell
  • Summary: Reasons Not Likely to Purchase a Femtocell
  • Reasons Not Likely to Purchase Femtocell
  • Summary: Mobile Data Usage at Home
  • Frequency of Using Mobile Phone/Smartphone to Access the Internet, Check Email and/or Watch Videos at Home
  • Connection Used to Access Internet, Check Email or Watch Video over Mobile Phone/Smartphone at Home
  • Willingness to Consider Femtocell Instead of Wi-Fi
  • Feature Importance in Purchase of Portable Video Game Device
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Number of People in Household
  • Children under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2010 Income
  • Ethnicity

Charts

  1. Have You Heard of Femtocell?
  2. Where Have You Heard of Femtocell?
  3. Likelihood of Purchasing Femtocell to Improve Quality of Cellular Network Coverage in Home
  4. Most Willing to Pay For Femtocell
  5. Why Aren't You Likely to Purchase a Femtocell?
  6. How Often Do You Use Mobile/Smartphone to Access Internet, Check Email And/Or Watch Videos at Home?
  7. Connection Used to Access Internet, Check Email, or Watch Video Over Mobile/Smartphone at Home
  8. Willingness to Consider Femtocell Instead of Wi-Fi
  9. Biggest Influence to Use Femtocell For Indoor Mobile Data Usage
  10. Age
  11. Gender
  12. State of Residence
  13. Number of People in Household
  14. Children under Age 18 in Household
  15. Education
  16. Occupational Status
  17. Anticipated 2010 Income
  18. Ethnicity