The Integrated Newsroom Needs Technology

Experience Insight

Recently, I met with Republic Media (a division of Gannett), which owns the Arizona Republic Newspaper, www.azcentral.com, and channel 12 News here in Phoenix, AZ. Gannett brought the operations of Channel 12 and the Republic companies together in December 2010. Senior managers at Republic Media take a highly integrated approach to selling advertising, publishing news to multiple sources, and leveraging social media to reach larger audiences. Channel 12 and azcentral.com share a breaking news desk, and some of the features departments (including Sports and Style) are truly cross-platform resources. Sharing responsibility for getting the news out across different platforms makes sense, but can be tricky. How do they do it?

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