Consumer Content Consumption on Connected CE Devices

Summary

The way individuals are consuming content is changing with an increasingly expanding library of content and services readily available to the consumer. Never before have consumers had this level of control over their content, and yet these new channels have not led to wholesale changes in consumer behavior as some might have suspected. Pay-TV for instance remains a critical component of the consumers’ entertainment budget. While cord cutting had garnered a significant level of attention it has not had a significant impact to date. In many respects these new services and sources of content remain fragmented. Fragmentation stems from the hardware manufacturers who support different connected platforms to content providers who selectively choose who receives their content and when it is received. Content windows remain a vital lever available to content owners to help allocate control, but also add complexity to the market. Despite these hurdles, the penetration rate of connected CE devices continues to grow, bringing new opportunities to content holders, developers, and device manufacturers alike. This study reviews eight surveys conducted in seven countries (two in the US, France, Germany, China, India, and South Korea) to get a better picture of consumer behavior and habits in this changing environment, with emphasis on fixed CE in the digital living room (HDTVs and source players: Blu-ray, game consoles, and Internet Set-top boxes). While the various markets will experience periods of ebbs and flows, in the end consumers will likely favor a hybrid solution consisting of parts from both traditional and new media.

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. MARKET PRIMER
    • 2.1. Evolving Ecosystem
    • 2.2. Pay-TV
    • 2.3. Fixed Broadband and Home Networks
  • 3. SURVEYS
    • 3.1. Devices in the Home
    • 3.2. The Home Network
    • 3.3. Connected Devices
    • 3.4. Baseline: Laptops/Netbooks
    • 3.5. Game Consoles
    • 3.6. Connected TV
    • 3.7. Connected Blu-ray Player
    • 3.8. Internet Set-Top Box
    • 3.9. Pay-TV
    • 3.10. Renting and Purchasing Videos/Movies: US Survey
    • 3.11. Renting and Purchasing Videos/Movies: International Surveys
    • 3.12. Consumer Behavior for Music: US and International Surveys
  • 4. COMPANY DIRECTORY
  • 5. ACRONYMS
    • 5.1. Scope of Study
    • 5.2. Sources and Methodology
    • 5.3. Notes
  • Top Line Connected CE Penetration (US Survey)
  • Top Line Connected CE Penetration (International Surveys)
  • Drivers
  • Inhibitors
  • Survey: Activities on Connected CE (HDTV)
  • Summary and Strategic Recommendations

Tables

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  1. Household (TV) Penetration of Internet Connected TVs, World Market, Forecast: 2010 to 2016
  2. Household (TV) Penetration of Standalone Blu-ray Players, World Market, Forecast: 2010 to 2016
  3. Household (TV) Penetration of Game Consoles (Generation 7+), World Market, Forecast: 2010 to 2016
  4. Household (TV) Penetration of Internet Set-Top Boxes, World Market, Forecast: 2010 to 2016

Charts

  1. Penetration of Pay-TV Services
  2. Penetration of Fixed Broadband
  3. Penetration of Home Networks
  4. Penetration of CE Devices in the Home
  5. Penetration of CE Devices in the Home (by Age Demographic)
  6. Average Number of Devices (all Respondents)
  7. Average Number of Devices (Respondents who Own at Least One of the Device(s))
  8. Penetration of CE Devices in the Home
  9. Average Number of Devices (all Respondents)
  10. Average Number of Devices (Respondents who Own at Least One of the Device(s))
  11. Type of Technology Used in Home Networks
  12. Type of Technology Used in Home Networks
  13. Type of Wireless Technology Used
  14. Type of Wireless Technology Used
  15. Devices Connected to Home Network
  16. Devices Connected to Home Network
  17. Activities Performed on Laptops and/or Netbooks
  18. Technology Used to Connect Game Consoles
  19. Activities Performed on Connected Game Consoles
  20. OTT Video Services Used on Connected Game Console
  21. Time Spent Watching OTT Video (per week) on Connected Game Console
  22. Activities Performed on Connected TV
  23. Activities Performed on Connected TV
  24. OTT Video Services Used on Connected TV
  25. Time Spent Watching OTT Video (per week) on Connected TV
  26. Technology Used to Connect Blu-ray Player
  27. Activities Performed on Connected Blu-ray Player
  28. Activities Performed on Connected Blu-ray Player
  29. OTT Video Services Used on Blu-ray Player
  30. Time Spent Watching OTT Video (per week) on Connected Blu-ray Player
  31. Technology Used to Connect Digital Media Adapter/Internet Set-Top Box
  32. Activities Performed on Connected Digital Media Adapter/Internet Set-Top Box
  33. OTT Video Services Used on Digital Media Adapter/Internet Set-Top Box
  34. Time Spent Watching OTT Video (per week) on Connected Digital Media Adapter/Internet Set-Top Box
  35. Pay-TV Subscriptions
  36. Reasons for Not Subscribing to Pay-TV Service
  37. Considerations for Cancelling Pay-TV Service
  38. Pay-TV Subscriptions
  39. Reasons for Not Subscribing to Pay-TV Service

Figures

  1. Support for Renting DVD and Blu-ray Discs, US, France, Germany, UK, China, India, South Korea, Survey Data, Fielded March 2011
  2. Support for Purchasing DVD and Blu-ray Discs, US, France, Germany, UK, China, India, South Korea, Survey Data, Fielded March 2011
  3. Support for CD Purchases, Downloadable Song Purchases, and "Free" Music Downloads, US, France, Germany, UK, China, India, South Korea, Survey Data, Fielded March 2011
  4. Penetration of Connected CE Devices (US Survey Data)
  5. Penetration of Connected CE Devices (International Survey Data)
  6. Activities Performed on Connected HDTV (US Survey)
  7. Activities Performed on Connected HDTV (International Survey)