What Does Nokisoft Mean for Location and Local Search

Company Insight

Company Insight

The overall success of the partnership between Nokia and Microsoft is too big to analyze in one short ABI Insight, but focusing just on the location market, we see clearly that this partnership brings together two of the emerging superpowers in mapping, indoor location, location based advertising, and local search. The partnership is still in its early days yet, but what are the initial indications?

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