Wireless Sports and Fitness Solutions

Competition, Partnerships and Marketing Will Shape Market Adoption

Research Report

This Research Report examines the development of competition, partnerships, and marketing alliances that will result from the shift to connectivity between wireless-enabled sports and fitness devices and mobile handsets. The market for wireless-enabled sports and fitness monitors is set for a significant boost as a number of key factors will charge the market over the next five years. As a result this market will see significant growth from fewer than 10 million devices in 2009 to more than 220 million in 2015.

Table of Contents

  • 1. Strategic Overview
    • 1.1. Existing Market
    • 1.2. Wireless Sports & Fitness Devices
    • 1.3. Wireless RF Protocols
    • 1.4. Industry Players
    • 1.5. Sports & Fitness Monitoring Applications
    • 1.6. Online Applications
    • 1.7. The Appeal of Sports & Fitness Device Connectivity in Mobile Handsets
    • 1.8. Existing Handset Support for Wireless Sports & Fitness Devices
      • 1.8.1. Apple and Nike+
      • 1.8.2. Samsung and Adidas miCoach
    • 1.9. Nokia Sports Tracker with Polar
  • 2. Wireless Devices and Mobile Handsets: BLE vs. ANT
    • 2.1. Wireless Sports Sensors and Mobile Handsets
    • 2.2. ANT vs. BLE in Mobile Handsets
      • 2.2.1. Bluetooth Low Energy
      • 2.2.2. ANT+
    • 2.3. The IC Supply Chain
    • 2.4. Marketing Partnerships
    • 2.5. Existing Technology vs. New Entrant
    • 2.6. Open vs. Proprietary

Tables

  1. Sports & Fitness Wireless Sensor Shipments, World Market, Forecast: 2009 to 2015 (Millions)