Media Tablet Mid-Year 2010 Review

Hype, Half-Truths, and the iPad

Research Report

Media tablets promise a better user experience than productivity-focused laptop computers and communication applications on diminutive smartphone screens. During the first half of 2010, most PC and mobile device OEMs announced plans to deliver touch screen-based handheld devices to satisfy the need for content consumption in and around the home.

Apple jumped out to an early lead in 2Q 2010 with 3 million shipments of the company’s iPad slate. However, lack of competition has hindered the awareness and adoption of the mobile device form-factor, relegating media tablets to a luxury item in only the most broadband-enabled and wealthy countries.

How did the balance of 2010 shape up for this nascent ultra-mobile device segment?

Table of Contents

  • 1. Media Tables
    • 1.1. Early Media Tablet Vendors
    • 1.2. Media Tablet Forecast Scenarios

Charts

  1. Media Tablet Shipment Scenarios, World Markets, Forecast: 2010 to 2015

Figures

  1. Ultra-Mobile Device Value Propositions - Lack of Vendors Complicates Market