Media Tablet Devices for Professional and Enterprise Users

Market Segmentation, Vendor Announcements, and IT Considerations

Research Report

As media tablets such as Apple's iPad gain favor in and around consumers’ homes, professionals will naturally begin to introduce these touchscreen computing devices to the workplace, and to seek eventual endorsement by enterprises. Small business owners and enterprise users are showing interest in a touchscreen companion computing device that allows for simple interaction with frequently used applications that blend both home and work activities. At the close of 2010, however, media tablet vendor announcements are clustering into two disparate groups: consumer and fixed-mobile convergence (FMC).

This Research Report examines ways in which the needs of the average business worker are being addressed by the emerging media tablet device market.

Table of Contents

  • 1. Market Update
    • 1.1. Tablet Market Segmentation
    • 1.2. Consumer and FMC Media Tablet Announcements
      • 1.2.1. Consumer and Professional Use
      • 1.2.2. FMC Enterprise Use
    • 1.3. Who is Buying the Media Tablet?
    • 1.4. Addressing the Needs of the Business Professional
      • 1.4.1. Conforming to Security and IT Policies
      • 1.4.2. Managing One Device Used for Personal and Professional Reasons
      • 1.4.3. Companion or Replacement Device?
    • 1.5. Summary

Charts

  1. Media Tablet Buying Entity, Consumer vs. Business, Forecast: 2009 to 2015
  2. Media Tablet Buying Entity, Consumer vs. Business, Forecast: 2009 to 2015

Figures

  1. Examples of FMC-class Tablet Device Announcements