Cisco's Presence in the Digital Media Market

An explosion in the amount of content being created and delivered has led vendors in the market to develop solutions that enable service providers and operators to provide rich media to their subscribers. Video is a “killer application” and has been a key factor in driving growth in the digital media market. Be it in the consumer or the business world, video content has established strong roots in the market. Consumers today have the ability to access premium content across a range of devices and are no longer restricted to television sets. The birth of portable media devices and video compatible mobile phones has made it convenient for consumers to view video files at the place and time of their choosing. Such flexibility can be attributed to increased bandwidth, broadband adoption, and infrastructure upgrades that aid in the delivery of media assets.

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