M-Commerce

E-Commerce, Physical and Digital Goods, Mobile Online Shopping, Retail Innovation, Showrooming, Multi-Channel Strategy, New Technologies and Payment Options

Research Report

The e-commerce market is growing rapidly, already established in mature economies with good fixed line broadband availability and penetration, and still expanding. In developing markets the market opportunity and forecast is even greater, fueled in no small part by the growing prevalence and use of smartphones, mobile access, and services. Currently m-commerce is only a small percentage of the overall e-commerce market but it is growing even more quickly. This report provides detailed discussion and analysis of the trends in the use of mobile devices to make remote purchases as well as how retailers and developers are looking at increasing the use of mobiles in an in-store environment. This is a hot area of competition between traditional brick-and-mortar retailers and those that are purely Internet-based. This report highlights and examines the major changes, evolving retailer strategies, consumer behavior and demand, and assesses areas of innovation and the impact of new technological developments.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. Market Opportunity Overview
    • 1.2. Major Changes
    • 1.3. Drivers
    • 1.4. Barriers
    • 1.5. Conclusions and Recommendations
  • 2. MARKET ISSUES
    • 2.1. SCOPE
    • 2.2. Definition of Mobile Online Commerce
    • 2.3. Transaction Type
    • 2.4. Payment Media / Technology
      • 2.4.1. Via Traditional Credit / Debit / Pre-paid Card
      • 2.4.2. Premium SMS
      • 2.4.3. Dedicated Third-party Account
      • 2.4.4. Pay by Mobile Device
      • 2.4.5. Carrier Billing
      • 2.4.6. Mobile Gift Cards
      • 2.4.7. Social Commerce
    • 2.5. Physical and Digital/Virtual Goods and Services
    • 2.6. Traditional Retailers vs. Online Merchants
    • 2.7. Multichannel Strategies
    • 2.8. Merchant Strategies and Innovation
    • 2.9. Innovative and Leading M-Commerce Platforms and Developers
    • 2.10. Key M-Commerce Applications
    • 2.11. Emerging Trends
      • 2.11.1. Location and Local Search
      • 2.11.2. Personalization and Data Mining
      • 2.11.3. Digital Wallet Activity from Payment Networks and Service Providers
    • 2.12. Security vs. Usability Considerations
    • 2.13. Emerging Markets
    • 2.14. Scalability, Customization and Flexibility Will Open the Flood Gates
    • 2.15. The Need to Prove the Return on Investment
  • 3. TECHNOLOGY ISSUES AND M-COMMERCE ENABLERS
    • 3.1. Smartphones, Apps, the Mobile Internet and Browsers
    • 3.2. Augmented Reality
    • 3.3. Location
    • 3.4. NFC
    • 3.5. Visual Search
    • 3.6. HTML5
    • 3.7. Is Privacy a Worry?
  • 4. MARKET FORECASTS
    • 4.1. Guidelines
    • 4.2. Methodology
    • 4.3. E-Commerce Forecast Data
    • 4.4. M-Commerce Forecast Data
    • 4.5. Comparing the M-Commerce and E-Commerce Markets
    • 4.6. Additional Factors and Forecast Data
    • 4.7. Further Considerations and Evidence of Market Development
  • 5. COMPANY DIRECTORY
  • 6. ACRONYMS
  • 7. LINKS TO RELATED RESEARCH

Tables

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  1. Global Summary and Comparison of E-Commerce and M-Commerce, World Market Forecast 2010 to 2017
  2. E-Commerce Sales Excluding Travel, World Market Forecast 2010 to 2017
  3. Mobile Online Purchases, World Market Forecast 2010 to 2017
  4. Mobile Online Purchases as a Percentage of E-Commerce, World Market Forecast 2010 to 2017
  5. E-Commerce Sales YOY Growth, World Market Forecast 2010 to 2017
  6. Mobile Online Purchases YOY Growth, World Market Forecast 2010 to 2017
  7. Fixed Broadband Subscribers by Region, World Market Forecast 2010 to 2017
  8. Fixed Broadband Penetration by Region, World Market Forecast 2010 to 2017
  9. Mobile Subscribers by Region, World Market Forecast 2010 to 2017
  10. Mobile Subscribers by Connected Device, World Market Forecast 2010 to 2017
  11. Mobile Penetration by Air Interface Technology, North America Forecast 2010 to 2017
  12. Mobile Subscribers by Connected Device, North America Forecast 2010 to 2017
  13. Mobile Penetration by Air Interface Technology, Latin America Forecast 2010 to 2017
  14. Mobile Subscribers by Connected Device, Latin America Forecast 2010 to 2017
  15. Mobile Penetration by Air Interface Technology, Asia-Pacific Forecast 2010 to 2017
  16. Mobile Subscribers by Connected Device, Asia-Pacific Forecast 2010 to 2017
  17. Mobile Penetration by Air Interface Technology, Western Europe Forecast 2010 to 2017
  18. Mobile Subscribers by Connected Device, Western Europe Forecast 2010 to 2017
  19. Mobile Penetration by Air Interface Technology, Eastern Europe Forecast 2010 to 2017
  20. Mobile Subscribers by Connected Device, Eastern Europe Forecast 2010 to 2017
  21. Mobile Penetration by Air Interface Technology, Middle East Forecast 2010 to 2017
  22. Mobile Penetration by Air Interface Technology, Africa Forecast 2010 to 2017
  23. Mobile Subscribers by Connected Device, Middle East Africa Forecast 2010 to 2017
  24. Smartphone Shipments by Region, World Market Forecast 2010 to 2017
  25. Mobile Devices with HTML5 Browsers, World Market Forecast 2010 to 2017
  26. Mobile Application Downloads by Region, World Market Forecast 2010 to 2017
  27. Mobile Application Revenues by Type, World Market Forecast 2010 to 2017

Charts

  1. Mobile Online Commerce Market Value
  2. Mobile Online Purchases as a Percentage of E-Commerce
  3. Global Summary and Comparison of E-Commerce and M-Commerce
  4. E-Commerce Sales Excluding Travel
  5. Mobile Online Purchases
  6. Mobile Online Purchases as a Perecntage of E-Commerce