Mobile Handset Accessories

Summary

The opportunity to earn high margins from the sale of handset accessory products is becoming an increasingly attractive proposition, not only for OEMs, ODMs, distributors, and retailers, but also for handset vendors and mobile operators as well. Handset vendors are realizing that accessories can contribute to increasing sales and extend the product cycle of their high-end devices and mobile operators are finding that accessories can lead to higher ARPUs as they provide better comfort, convenience, and user experiences of mobile services. Also, handset accessories provide handset vendors and mobile operators further opportunities in brand building and promotion, as well as in expanding their product offerings. This study focuses on key handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories. It also examines key market drivers and barriers to growth, acquisition channels, technological trends, and future market potential for handset accessories.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Media Tablet Accessories
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
  • 2. MARKET OVERVIEW
    • 2.1. Market Overview
    • 2.2. Handset OEMs
    • 2.3. Mobile Operators
    • 2.4. Independent Retailers
    • 2.5. Third-party Accessory OEMs
    • 2.6. Accessory Manufacturing
  • 3. MARKET CONSIDERATIONS
    • 3.1. Handset OEM-driven Accessories
    • 3.2. Mobile Operator-driven Accessories
    • 3.3. Retailer-driven Handset Accessories
    • 3.4. Impact of Accessories on Operator ARPU
    • 3.5. Handset Compatibility and Interface Considerations
    • 3.6. Addressing Emerging Markets
    • 3.7. Substitution Effect of Technology Developments
    • 3.8. Counterfeit Sales
    • 3.9. Handset Fragmentation and Lifecycle
    • 3.10. Accessory Acquisition Channels
  • 4. MARKET DRIVERS
    • 4.1. Increasing Feature Penetration in Handsets
    • 4.2. Handset Form Factors
    • 4.3. Convenience, Comfort, and Personalization
    • 4.4. Legislation and Safety Concerns
    • 4.5. High Margins
    • 4.6. Increasing Importance among Handset OEMs
    • 4.7. Interest from Mobile Operators
    • 4.8. Device Protection
    • 4.9. Ubiquitous Mobile Lifestyle
  • 5. TECHNOLOGY ENABLERS
    • 5.1. Bluetooth
    • 5.2. Bluetooth v4.0 (Bluetooth Low Energy)
    • 5.3. Bluetooth Profiles
    • 5.4. Wi-Fi
    • 5.5. Wi-Fi Direct
    • 5.6. Near Field Communications
    • 5.7. Speech Recognition
    • 5.8. Memory Card Readers
  • 6. MARKET SEGMENT FORECASTS
    • 6.1. In-box Accessory Shipments
    • 6.2. In-box Accessory Wholesale Revenues
    • 6.3. Aftermarket Chargers
    • 6.4. Aftermarket Charger Market Considerations
    • 6.5. Aftermarket Batteries
    • 6.6. Aftermarket Battery Market Considerations
    • 6.7. Aftermarket Bluetooth Headsets
    • 6.8. Aftermarket Bluetooth Headset Market Considerations
    • 6.9. Aftermarket Memory Cards
    • 6.10. Aftermarket Memory Card Market Considerations
    • 6.11. Aftermarket Protective/Carry Cases
    • 6.12. Aftermarket Protective/Carry Case Market Considerations
    • 6.13. Mobile Media Speakers
    • 6.14. Mobile Media Speaker Market Considerations
    • 6.15. Automotive Hands-free Speakers/Car Kits
    • 6.16. Car Kit Market Considerations
    • 6.17. Automotive Cradles
    • 6.18. Automotive Cradle Market Considerations
    • 6.19. Aftermarket Wired Headsets
    • 6.20. Aftermarket Scratch Protectors
    • 6.21. Aftermarket Scratch Protector Market Considerations
    • 6.22. Aftermarket Decorative Elements
  • 7. MEDIA TABLET ACCESSORIES
  • 8. COMPANY DIRECTORY
  • 9. ACRONYMS
  • 10. LINKS TO RELATED RESEARCH
    • 10.1. Scope of Study
    • 10.2. Sources and Methodology
    • 10.3. Notes

Tables

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  1. In-Box Accessory Shipments, World Market, Forecast: 2012 to 2017
  2. In-Box Accessory Wholesale Revenues, World Market, Forecast: 2012 to 2017
  3. Aftermarket Accessory Shipments, World Market, Forecast: 2012 to 2017
  4. Aftermarket Accessory Revenues, World Market, Forecast: 2012 to 2017
  5. Bluetooth-Enabled Shipments: Handsets and Media Tablets, World Market, Forecast: 2012 to 2017
  6. Wireless Fitness and Remote Patient Monitoring Device Shipments, World Market, Forecast: 2012 to 2017
  7. Wi-Fi and Wi-Fi Direct-Enabled Shipments: Handsets and Media Tablets, World Market, Forecast: 2012 to 2017
  8. NFC-Enabled Shipments: Handsets and Media Tablets, World Market, Forecast: 2012 to 2017
  9. Speech Recognition-Enabled Shipments: Handsets and Media Tablets, World Market, Forecast: 2012 to 2017
  10. Memory Card-Enabled Shipments: Handsets and Media Tablets, World Market, Forecast: 2012 to 2017
  11. Aftermarket Charger Shipments by Type, World Market, Forecast: 2012 to 2017
  12. Aftermarket Battery Shipments, Revenues, LiPo Total Market Penetration, Average Handset Battery Capacity, World Market, Forecast: 2012 to 2017
  13. Bluetooth Headset Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  14. Aftermarket Memory Card Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  15. Average Memory Card Capacities, Average Total NAND Capacity per Smartphone, World Market, Forecast: 2012 to 2017
  16. Aftermarket Carry/Protective Case Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  17. Mobile Media Speaker Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  18. Automotive Hands-free Speaker Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  19. Automotive Cradle Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  20. Aftermarket Wired Headset Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  21. Aftermarket Scratch Protector Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  22. Decorative Element Shipments and Revenues by Type, World Market, Forecast: 2012 to 2017
  23. Aftermarket Media Tablet Accessory Shipments and Revenues, World Market, Forecast: 2012 to 2017

Charts

  1. Aftermarket Accessory Revenues by Handset Type, World Market, Forecast: 2012 to 2017
  2. Aftermarket Media Tablet Accessory Revenues by Segment, World Market, Forecast: 2012 to 2017
  3. Handset and Accessory Acquisition by Segment and Channel
  4. Handset and Accessory Acquisition by Segment: Retail versus Web
  5. Handset and Accessory Acquisition by Segment: Operator versus Non-Operator
  6. Handset Feature Penetration by Technology
  7. Aftermarket Accessory Revenues by Handset Type
  8. Aftermarket Media Tablet Accessory Revenues by Segment