Mobile Phones for Messaging

Summary

This study examines market and technology trends for enhanced phones that are optimized for messaging with QWERTY keyboards. It highlights recent releases of messaging phones from leading carriers and OEMs, and discusses issues influencing the handset market, specifically the impact of low-priced smartphones on this segment. The study also discusses the technologies for messaging phones, including BREW MP, SMS, MMS, mobile email, and mobile IM. Forecasts include total wireless handset shipments, ASPs, and revenue segmented by value segment, as well as regional shipments for messaging phones and smartphones. The report includes a worksheet that lists major messaging devices released during 2010.

Table of Contents

  • 1. Executive Summary 2
    • 1.1. Overview 2
    • 1.2. Key Findings 2
    • 1.3. Market Outlook 3
    • 1.4. Recommendations 4
  • 2. Market Issues 5
    • 2.1. Overview 5
    • 2.2. Handset Value Segments 6
      • 2.2.1. Ultra Low-Cost Handsets 6
      • 2.2.2. Low-Cost Handsets 7
      • 2.2.3. Enhanced Phones 7
      • 2.2.4. Messaging Devices 7
        • 2.2.4.1. Target Market 7
        • 2.2.4.2. Features and Capabilities 8
        • 2.2.4.3. Service Plans 8
        • 2.2.4.4. Pantech Ease™ - AT&T;™ 8
        • 2.2.4.5. Nokia X2-01 10
        • 2.2.4.6. Ovi Life Tools 10
      • 2.2.5. Smartphones 11
        • 2.2.5.1. Low-End Smartphones 12
          • 2.2.5.1.1. LG Electronics Optimus S - Sprint 12
          • 2.2.5.1.2. Huawei Ascend 13
          • 2.2.5.1.3. Huawei IDEOS™ X5 14
    • 2.3. Enhanced Phones vs. Low-End Smartphones 15
    • 2.4. Carrier Strategies for Messaging Services 17
      • 2.4.1. Comparison of Carrier Voice, Messaging, and Data Service Revenue Forecasts 17
    • 2.5. Strategies for Social Networking 19
      • 2.5.1. Low Bandwidth Solutions for Feature Phones 19
  • 3. Technology Issues 21
    • 3.1. Messaging Services 21
      • 3.1.1. SMS 21
      • 3.1.2. MMS 21
      • 3.1.3. Mobile Email 21
      • 3.1.4. Mobile IM 21
    • 3.2. Operating Systems for Enhanced Handsets 22
      • 3.2.1. Java™ ME 22
      • 3.2.2. BREW MP 22
        • 3.2.2.1. Brew MP and AT&T;™ 23
    • 3.3. System-on-Chip for Low-Cost Smartphones 23
  • 4. Key Industry Players 24
    • 4.1. AT&T;™ 24
    • 4.2. Broadcom 24
    • 4.3. Cricket (Leap Wireless International) 24
    • 4.4. Facebook 24
    • 4.5. HTC 24
    • 4.6. Huawei 24
    • 4.7. LG Electronics 25
    • 4.8. Samsung 25
    • 4.9. MetroPCS 25
    • 4.10. Nokia 25
    • 4.11. Oracle 25
    • 4.12. Pantech 25
    • 4.13. Qualcomm 25
    • 4.14. Sprint Nextel 26
    • 4.15. T-Mobile 26
  • 5. Market Forecasts 27
    • 5.1. Methodology 27
      • 5.1.1. Primary Sources 27
      • 5.1.2. Secondary Sources 27
    • 5.2. Forecast Assumptions 27
      • 5.2.1. Forecasts 28
  • 6. Company Directory 32
  • 7. Acronyms 33
  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Comparison
  • Executive Brief: Summary and Strategic Recommendations

Tables

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  1. Total Handset, Enhanced Phone, and Smartphone Shipments, World Market, Forecast: 2010 to 2015
  2. Comparison of Enhanced Phones Optimized for Messaging and Low-Cost Smartphones
  3. Wireless Handset Shipments by Value Segment, World Market, Forecast: 2010 to 2015
  4. Smartphone Shipments by Wholesale Price Band, World Market: Forecast 2010 to 2015
  5. Wireless Device ASP by Value Segment, World Market, Forecast: 2010 to 2015
  6. Wireless Device Revenue by Value Segment, World Market, Forecast: 2010 to 2015
  7. Total Enhanced Phone and Messaging Phone Shipments, World Market, Forecast: 2010 to 2015
  8. Messaging Phone Shipments by Region, World Market, Forecast: 2010 to 2015
  9. Java, BREW-Enabled Handset Shipments, World Market, Forecast: 2010 to 2015
  10. Smartphones Shipments by Region, World Market, Forecast: 2010 to 2015
  11. Smartphone ASP by Region, World Market, Forecast: 2010 to 2015
  12. Smartphone Revenue by Region, World Market, Forecast: 2010 to 2015
  13. Messaging Devices

Charts

  1. Total Handset, Enhanced Phone, and Smartphone Shipments
  2. Handset Value Segments
  3. Messaging Service Revenue per Year
  4. Mobile Internet Service Revenue per Year
  5. Total Voice Service Revenue per Year
  6. Total Handset, Enhanced Phone, and Smartphone Shipments, World Market, Forecast: 2010 to 2015 (Millions)