Worldwide Pay TV Encoder and Transcoder Markets

Live Streaming and Multiformat Encoders and Transcoders for TV Everywhere, N Screen, Contribution, and Broadcast

Research Report

Total pay TV encoder and transcoder revenues worldwide will increase from $779 million in 2010 to $1,408 million in 2016 (10.4% annual growth). Factors driving this expansion include growth in the amount of content being produced, growth in HD content, new distribution platforms, more channels available on existing platforms, and N-screen / TV Everywhere platforms delivering TV content to the PC, tablets and mobile devices. Mature markets will see more growth in multiformat transcoders while emerging markets will see more growth in contribution and broadcast encoders. This study covers the market for hardware encoders and transcoders used in pay TV markets worldwide. It segments the market into fixed contribution encoders, broadcast encoders and transcoders, live streaming multiformat transcoders, and file-based multiformat transcoders. It covers primary and secondary broadcast encoders for terrestrial, satellite, cable and IPTV and encoders used to prepare pay TV content for PC, laptop, tablet and mobile devices - whether installed by a content provider, video operator or mobile network operator.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations
  • 1. Executive Summary
    • 1.1. Encoder Growth Comes from New Content, Distribution and Platforms
    • 1.2. Competitive Environment
    • 1.3. Technical Environment
  • 2. Market Issues
    • 2.1. TV Everywhere - the N-Screen Opportunity
    • 2.2. Content seeking new audiences
    • 2.3. Disaggregation of Content
    • 2.4. Super-aggregation of Content
    • 2.5. Codec Ownership vs. Licensing
    • 2.6. Managed vs. Unmanaged Networks
  • 3. Technology Issues
    • 3.1. Codec report: not so cloudy
      • 3.1.1. MPEG-2
      • 3.1.2. MPEG-4 AVC (H.264)
      • 3.1.3. AVS
      • 3.1.4. WebM / VP8
      • 3.1.5. Microsoft WMV9 / VC-1 / Silverlight
      • 3.1.6. HTML5
    • 3.2. Bitrates, Adaptive Bitrates, and SVC
      • 3.2.1. Typical Bitrates
      • 3.2.2. Adaptive Bitrate
      • 3.2.3. Bitrate allocation
      • 3.2.4. H.264 SVC
    • 3.3. Software (Intel-based) vs. Custom Hardware (GPU, DSP, FPGA)
    • 3.4. Transcode at Ingest vs. Transcode at Playout
    • 3.5. Improved Bitrate at the same perceptual quality
    • 3.6. IP and the rise of file based workflows
    • 3.7. Family farms or factory farms
    • 3.8. Centralized Encoding Not In the Cards Yet
  • 4. Key Industry Players
    • 4.1. Core Technology Providers
      • 4.1.1. ASICs and SoCs - Ambarella and Trident
      • 4.1.2. FPGAs - Altera and Xilinx
      • 4.1.3. DSPs - Texas Instruments, Analog Devices, Freescale, LSI
      • 4.1.4. GPUs - nVidia, ATI and IBM Cell
      • 4.1.5. PC Processors - Intel and AMD
      • 4.1.6. Software Vendors
    • 4.2. Overview of Encoder / Transcoder Vendors
    • 4.3. System Integrators / OEMs
      • 4.3.1. Ericsson
      • 4.3.2. Cisco
      • 4.3.3. Motorola
      • 4.3.4. Harris Broadcast
    • 4.4. Pay TV Encoder / Transcoder Players
      • 4.4.1. Allegro DVT
      • 4.4.2. Arris
      • 4.4.3. Ateme
      • 4.4.4. Digital Rapids
      • 4.4.5. Elemental Technologies
      • 4.4.6. Envivio
      • 4.4.7. Fujitsu
      • 4.4.8. Harmonic
      • 4.4.9. Imagine Communications
      • 4.4.10. Inlet
      • 4.4.11. Media Excel
      • 4.4.12. NEC
      • 4.4.13. NTT
      • 4.4.14. RGB Networks
        • 4.4.14.1. Ripcode
      • 4.4.15. Telairity
      • 4.4.16. Telestream
      • 4.4.17. Thomson Video Networks
      • 4.4.18. Tiernan
      • 4.4.19. VBrick
      • 4.4.20. ViewCast
  • 5. Market Forecasts
    • 5.1. Market Segmentation
      • 5.1.1. Fixed Contribution Encoders
      • 5.1.2. Broadcast Encoders and Transcoders
      • 5.1.3. Live Streaming Multiformat Transcoders
      • 5.1.4. File Based Multiformat Transcoders
    • 5.2. Hardware, Software and Service
    • 5.3. Overall Encoder and Transcoder Market
    • 5.4. Real Time Contribution Encoder Market
    • 5.5. Broadcast Encoder Market
    • 5.6. Live Streaming Multiformat Encoder Market
    • 5.7. File Based Multiformat Encoder Market

Tables

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  1. Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
  2. Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
  3. Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
  4. Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
  5. Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
  6. Encoder and Transcoder Companies, Market Focus
  7. Encoder and Transcoder Revenues by Type, World Markets, Forecast: 2010 to 2016
  8. Broadcast Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
  9. Broadcast Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
  10. Broadcast Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
  11. Broadcast Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
  12. Live Streaming Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
  13. Live Streaming Multiformat Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
  14. Live Streaming Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
  15. Live Streaming Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
  16. File-Based Multiformat Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
  17. File-Based Multiformat Encoder Product Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
  18. Encoder and Transcoder ASP by Type, World Markets, Forecast: 2010 to 2016
  19. File-Based Multiformat Encoder ASP by Region, World Markets, Forecast: 2010 to 2016
  20. File-Based Multiformat Encoder Channels by Region, World Markets, Forecast: 2010 to 2016
  21. Encoder and Transcoder Channels by Type, World Markets, Forecast: 2010 to 2016
  22. Encoder and Transcoder Revenues by Region, World Markets, Forecast: 2010 to 2016
  23. Encoder and Transcoder Channels by Region, World Markets, Forecast: 2010 to 2016
  24. Real-Time Contribution Encoder Product Revenue by Region, World Markets, Forecast: 2010 to 2016
  25. Real-Time Contribution Encoder Maintenance Revenue by Region, World Markets, Forecast: 2010 to 2016
  26. Real-Time Contribution Encoders ASP by Region, World Markets, Forecast: 2010 to 2016
  27. Real-Time Contribution Encoders Channels by Region, World Markets, Forecast: 2010 to 2016

Charts

  1. Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  2. Encoder and Transcoder Companies Market Focus
  3. Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  4. Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  5. Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  6. Encoder and Transcoder Market Share by Region World Markets, 2010
  7. Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  8. Encoder and Transcoder Revenues by Type World Markets, Forecast: 2010 to 2016
  9. Encoder and Transcoder ASP by Type World Markets, Forecast: 2010 to 2016
  10. Encoder and Transcoder Channels by Type World Markets, Forecast: 2010 to 2016
  11. Encoder and Transcoder Revenues by Region World Markets, Forecast: 2010 to 2016
  12. Encoder and Transcoder Channels by Region World Markets, Forecast: 2010 to 2016
  13. Real-Time Contribution Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  14. Real-Time Contribution Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  15. Real-Time Contribution Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  16. Real-Time Contribution Encoders Channels by Region World Markets, Forecast: 2010 to 2016
  17. Broadcast Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  18. Broadcast Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  19. Broadcast Encoders ASP by Region World Markets, Forecast: 2010 to 2016
  20. Broadcast Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  21. Live Streaming Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  22. Live Streaming Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  23. Live Streaming Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  24. Live Streaming Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016
  25. File-Based Multiformat Encoder Product Revenue by Region World Markets, Forecast: 2010 to 2016
  26. File-Based Multiformat Encoder Maintenance Revenue by Region World Markets, Forecast: 2010 to 2016
  27. File-Based Multiformat Encoder ASP by Region World Markets, Forecast: 2010 to 2016
  28. File-Based Multiformat Encoder Channels by Region World Markets, Forecast: 2010 to 2016