Mobile Commerce and Virtual Goods

Mobile Online Shopping, Software-based Proximity Payments

Research Report

Mobile commerce is being led by mobile online shopping (consumers using mobile phones to complete a retail purchase transaction). 4Q 2010: a new high-water market for mobile commerce. This study forecasts sales generated by mobile by region, plus verticals in the US market such as apparel, consumer electronics, books/DVDs, travel, and entertainment tickets. The report also presents details of evolving consumer behavior and use-cases for mobile commerce.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations
  • 1. Executive Summary
    • 1.1. Introduction
      • 1.1.1. Out of Scope
    • 1.2. Market Drivers, Mobile Online Shopping
    • 1.3. Market Barriers, Mobile Online Shopping
    • 1.4. Market Development, Mobile Online Shopping
      • 1.4.1. State of the Industry
      • 1.4.2. Innovation Flourishing
      • 1.4.3. Travel
      • 1.4.4. What are shoppers buying? Analysis of US Mobile Commerce
      • 1.4.5. Who are the biggest US m-commerce merchants?
      • 1.4.6. What are the trends in shopping apps? Analysis of the Apple App Store
      • 1.4.7. Lifestyle Shift
    • 1.5. Market Forecasts, Mobile Online Shopping
      • 1.5.1. United States, Excluding Travel
      • 1.5.2. Europe
      • 1.5.3. Asia
  • 2. Conclusions and Recommendations
    • 2.1. Mobile Online Shopping
      • 2.1.1. Conclusions
      • 2.1.2. Recommendations
  • 3. Market Anatomy
    • 3.1. Market Overview
      • 3.1.1. Definitions
  • 4. Market Development
    • 4.1. Introduction
    • 4.2. Software-based Proximity Payments
      • 4.2.1. Market Drivers
      • 4.2.2. Market Barriers
      • 4.2.3. SBPP Case Studies
      • 4.2.4. Cimbal
      • 4.2.5. FaceCash
      • 4.2.6. BAMpay
      • 4.2.7. TabbedOut
      • 4.2.8. Quantexx
    • 4.3. Mobile Online Shopping
      • 4.3.1. State of the Industry
        • 4.3.1.1. Innovation Flourishing
      • 4.3.2. What are shoppers buying? Analysis of US Mobile Commerce
        • 4.3.2.1. Travel
        • 4.3.2.2. Who are the biggest US mobile commerce merchants?
      • 4.3.3. What are the trends in shopping apps? Analysis of the Apple App Store
      • 4.3.4. Daily Deals, Personal Shoppers
        • 4.3.4.1. Woot
        • 4.3.4.2. Groupon
        • 4.3.4.3. Sccope
        • 4.3.4.4. Tecca (Best Buy)
        • 4.3.4.5. Gilt Groupe
        • 4.3.4.6. Big In Japan/ShopSavvy
      • 4.3.5. Carrier Billing for Physical Goods
        • 4.3.5.1. Danal's Experience
        • 4.3.5.2. SK Telecom's T-Cash
        • 4.3.5.3. BOKU, mopay, and Vodafone
      • 4.3.6. Retailers
        • 4.3.6.1. 1-800-FLOWERS
        • 4.3.6.2. Alibaba Group/Taobao
        • 4.3.6.3. Amazon
        • 4.3.6.4. Baby Phat
        • 4.3.6.5. CVS/Caremark
        • 4.3.6.6. Disney's Toy Hopper
        • 4.3.6.7. eBay
        • 4.3.6.8. IKEA's Augmented Reality
        • 4.3.6.9. JCPenney
        • 4.3.6.10. Major League Baseball
        • 4.3.6.11. Staples
        • 4.3.6.12. Toy Story 3 Hong Kong, Click to Buy (
      • 4.3.7. Enablers/Vendors
        • 4.3.7.1. Demandware
        • 4.3.7.2. Usablenet
        • 4.3.7.3. ATG
        • 4.3.7.4. Digby
        • 4.3.7.5. PayPal
  • 5. Technology Issues
    • 5.1. Applicable Bearer Technologies
      • 5.1.1. SMS
        • 5.1.1.1. Two-way Actionable Alerts
        • 5.1.1.2. Text/App Combinations
      • 5.1.2. Mobile Internet
        • 5.1.2.1. WAP
        • 5.1.2.2. Proxy-based Browsers
        • 5.1.2.3. Full Internet Browsers
      • 5.1.3. Downloadable Mobile Applications
        • 5.1.3.1. Mobile Apps Outlook
  • 6. Market Forecasts
    • 6.1. Forecast Methodology
      • 6.1.1. E-Commerce Sales
      • 6.1.2. Mobile Online Shopping Sales
      • 6.1.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
    • 6.2. Market Forecasts
      • 6.2.1. E-Commerce Sales
      • 6.2.2. Mobile Online Shopping Sales
        • 6.2.2.1. North America
        • 6.2.2.2. United States, Total Including Travel
        • 6.2.2.3. United States, Travel
        • 6.2.2.4. United States, Excluding Travel
        • 6.2.2.5. Europe
        • 6.2.2.6. Asia
        • 6.2.2.7. Latin America and the Middle East & Africa
      • 6.2.3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
  • 7. Company Directory

Tables

Log in to view the structure of the tables below.

  1. E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
  2. Mobile Online Shopping Sales, World Market, Forecast: 2008 to 2015
  3. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales, Excluding Travel, World Market, Forecast: 2008 to 2015
  4. Mobile Commerce Sales By Category, United States Market Forecast, 2010 to 2015
  5. Sampling of "Shopping" iPhone Apps, Sep-10

Charts

  1. Mobile Commerce Sales By Category
  2. Mobile Online Shopping Sales
  3. E-Commerce Sales, Excluding Travel
  4. Mobile Commerce Sales By Category
  5. Mobile Commerce Sales Travel Category
  6. Mobile Commerce Sales By Company
  7. E-Commerce Sales, Excluding Travel
  8. Mobile Online Shopping Sales
  9. E Commerce Sales Excluding Travel
  10. Mobile Online Shopping Sales as a Percentage of E-Commerce Sales
  11. Mobile Online Shopping Sales, World Market, Forecast: 2008 to 2015
  12. Mobile Commerce Sales by Category, US Market: 2010

Figures

  1. Gilt Groupe App, Gilt on the Go, iPhone
  2. Amazon iPhone App
  3. eBay Fashion App, iPhone
  4. GreenTomato Toy Story 3 iPhone app