Video-on-Demand, Video Server, Ad Server, Content Delivery Network Hardware

VOD, CDN, Advertising and Playout Servers for Cable, Telco TV, DTT, and Satellite

Research Report

Video-on-Demand platforms have become more versatile and in demand as they have moved from transactional VOD (pay-per-view), to subscription VOD, catch-up TV and TV Everywhere platforms. Video and Ad Servers have largely flat demand in North America and Western Europe, but show growth in regions with a larger number of new TV platforms, ongoing digitization and new content. Content delivery network hardware - specialized routing and switching hardware used by video service providers to improve the network efficiency and quality of experience for their customers - plays an increasing role in video delivery networks. This study covers worldwide markets for VOD hardware, video server hardware, ad servers and content delivery network hardware used exclusively within service provider or video delivery networks. It discusses the merging of managed and unmanaged delivery services and the strategic implications of this trend, including business models, network architectures, peering agreements, and driving demand for VOD.

Table of Contents

  • 1. Executive Summary 2
  • 2. Market Issues 4
    • 2.1. Product Overview and Definition 4
      • 2.1.1. Video Server 4
      • 2.1.2. Ad Server/Ad Splicer 4
      • 2.1.3. VOD 4
      • 2.1.4. CDNs 5
    • 2.2. Through the Middle (TTM) -- Managed and Unmanaged VOD Services 5
    • 2.3. Unmanaged Over the Top (OTT) Cable Networks 6
    • 2.4. VOD Adoption Drivers and Inhibitors 7
      • 2.4.1. Pay per View, Subscription, or Ad-Supported 7
      • 2.4.2. Premium VOD 8
      • 2.4.3. VOD Content 8
    • 2.5. Video Operators, ISPs, and CDNs 8
    • 2.6. Who Pays for Bandwidth - Network Peering and CDNs 9
    • 2.7. CDNs and the Backbone 11
    • 2.8. Finding Content: from Program Guides to Social Recommendation 11
  • 3. Technology Issues 12
    • 3.1. Caching and Storage - Disks, Flash, and SDRAM 12
    • 3.2. Video-Centric or Network-Centric Architectures 13
    • 3.3. Content Management, Caching Algorithms 13
    • 3.4. Ingest, Encoding, and Transcoding 14
    • 3.5. Hybrid Networks: Push VOD and Advanced Advertising for Digital Broadcast Satellite and Digital Terrestrial TV 14
    • 3.6. Who Operates VOD/CDN - Content Owner, Video Operator, or Third Party? 15
    • 3.7. Transforming Legacy Platforms to Deliver New Features 15
    • 3.8. CDNs versus Cloud Services/ADNs 16
  • 4. Key Industry Players 17
    • 4.1. Akamai Technologies 17
    • 4.2. Alcatel-Lucent 17
    • 4.3. Anevia 17
    • 4.4. ARRIS 17
    • 4.5. Avid Technology Inc 18
    • 4.6. BigBand Networks Inc 18
    • 4.7. BitGravity Inc 18
    • 4.8. BNI Video 18
    • 4.9. Broadpeak 18
    • 4.10. Cisco 19
    • 4.11. Concurrent Computer Corporation 19
    • 4.12. Edgeware 19
    • 4.13. Espial Group 19
    • 4.14. Ericsson (Tandberg) 19
    • 4.15. EVS 20
    • 4.16. Global Crossing 20
    • 4.17. GoBack TV Inc 20
    • 4.18. Grass Valley 20
    • 4.19. Harmonic Inc 20
    • 4.20. Juniper Networks Inc 21
    • 4.21. Level 3 Communications LLC 21
    • 4.22. Limelight Networks 21
    • 4.23. MobiTV 21
    • 4.24. Motorola Inc 21
    • 4.25. Quantel Ltd 22
    • 4.26. SeaChange International 22
    • 4.27. Smith Micro Software Inc 22
    • 4.28. thePlatform for Media Inc 22
    • 4.29. Thomson Video Networks 22
    • 4.30. Verivue 22
  • 5. Market Forecasts 23
  • 6. Company Directory 28
  • 7. Acronyms 29
  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations

Tables

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  1. VOD Server, Video Server, CDN Hardware, World Market, Forecast: 2010 to 2016
  2. VOD Server Market by Geography, World Market, Forecast: 2010 to 2016
  3. Video Server ASP by Geography, World Market, Forecast: 2010 to 2016
  4. Video Server Units Shipped by Geography, World Market, Forecast: 2010 to 2016
  5. Ad Server ASP by Geography, World Market, Forecast: 2010 to 2016
  6. Ad Server Units Shipped by Geography, World Market, Forecast: 2010 to 2016
  7. Video Server Market by Geography, World Market, Forecast: 2010 to 2016
  8. Ad Server Market by Geography, World Market, Forecast: 2010 to 2016
  9. Video CDN Hardware Market by Geography, World Market, Forecast: 2010 to 2016
  10. Server and CDN Market Share, World Market: 2010
  11. VOD Server ASP by Geography, World Market, Forecast: 2010 to 2016
  12. VOD Server Units Shipped by Geography, World Market, Forecast: 2010 to 2016
  13. VOD Server Density, Worldwide, Forecast: 2010 to 2016
  14. VOD Cost Per SD Channel, Worldwide, Forecast: 2010 to 2016

Charts

  1. VOD Server, Video Server, CDN Hardware World Market, Forecast: 2010 to 2016
  2. VOD Server, Video Server, CDN Hardware
  3. VOD Server Market by Geography
  4. Video Server Market by Geography
  5. Ad Server Market by Geography
  6. Video CDN Hardware Market by Geography