Location Enabled Services

Geobrowsers, Social Networking, Micro-blogging, Messaging, Calendar, and Advertising

Research Report

The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The transparent use of location results in increased interest in privacy protection, new business/monetization models, web/widget and open source development environments, changing value chain, alternative positioning technologies, new content sourcing paradigms, and innovative interfaces (Augmented Reality).

This study covers geo-enabled browsers, location-based social networking and micro-blogging, messaging and calendar applications, and location-based advertising. Major players and solutions are described, as well as drivers and barriers in this market. The report includes forecasts for location enabled services by type and region.