Pandigital Pieces Together a Novel eReader Idea: the Right Price/Performance/Personalization Combo

Consumer electronics manufacturer Pandigital has taken a page from its digital picture frame playbook and introduced its Novel eReader device. What makes the product compelling is that it is positioned squarely between the high-end and low-end of today’s devices. So-called "tweener" devices typically don't get a lot of hoopla. Is this right-sized, right-priced device addressing the market's sweet spot?

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