Broadband Video to Connected CE and Mobile Devices

Impact of Connected TVs, Blu-ray Players, Game Consoles, Internet Adapter Set-Top Boxes and Mobile Broadband on the Online Video Market

Research Report

This report discusses the growing and evolving broadband video market, highlighting the impacts from connected CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband. Over the course of the next five years the broadband video market (total videos) is expected to grow at a 15% CAGR (2010 to 2016), driven by a 9.6% CAGR (2010 to 2016) in worldwide viewers of online content. With the continued penetration of CE devices and mobile devices such as tablets, along with subscription and OTT services, long-form content is expected to experience a stronger growth rate than the more established short-form videos. Connected TVs, Blu-ray players, game consoles, and Internet adapter boxes will help bring this content to the main screen, but pay-TV services are expected to maintain a significant presence in the digital home, adapting and evolving with the changing landscape.

The report includes forecasts for online video viewers, views (by type: short/mid/long-form), and penetration rates for the targeted CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband subscriptions for the following regions: North America, Europe, Asia Pacific, Latin America, and Middle East Africa.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Drivers Continued
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Tables

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  1. Online Viewers and Videos Viewed by Category, North America, Forecast: 2010 to 2016
  2. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2016
  3. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2016
  4. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2016
  5. Online Viewers and Videos Viewed by Category, Middle East/Africa, Forecast: 2010 to 2016
  6. Rental Behavior (DVD, Blu-ray, Pay-TV VOD, Internet Services), US Market, Online Survey: Fielded March 2011, n = 1881
  7. Rental Behavior (Physical Media Rental Channel/Location), US Market, Online Survey: Fielded March 2011, n = 1397
  8. Online Video Viewers by Category, World Markets, Forecast: 2010 to 2016
  9. Over-the-Top Revenue, North America, Western Europe, and Asia-Pacific, Forecast: 2010 to 2016
  10. Online Videos Viewed by Video Category, World Markets, Forecast: 2010 to 2016
  11. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2016
  12. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2016
  13. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2016
  14. Online Videos Viewed by Video Category (on Internet Adapter Set-Top Boxes), World Markets, Forecast: 2010 to 2016
  15. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2016

Charts

  1. Online Video and Viewers, World Market, 2010 to 2016
  2. Connected Devices in US Home Networks