Broadband Video to Connected CE and Mobile Devices

Summary

This report discusses the growing and evolving broadband video market, highlighting the impacts from connected CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband. Over the course of the next five years the broadband video market (total videos) is expected to grow at a 15% CAGR (2010 to 2016), driven by a 9.6% CAGR (2010 to 2016) in worldwide viewers of online content. With the continued penetration of CE devices and mobile devices such as tablets, along with subscription and OTT services, long-form content is expected to experience a stronger growth rate than the more established short-form videos. Connected TVs, Blu-ray players, game consoles, and Internet adapter boxes will help bring this content to the main screen, but pay-TV services are expected to maintain a significant presence in the digital home, adapting and evolving with the changing landscape.

The report includes forecasts for online video viewers, views (by type: short/mid/long-form), and penetration rates for the targeted CE devices (connected TVs, Blu-ray players, game consoles, and Internet adapter set-top boxes) and mobile broadband subscriptions for the following regions: North America, Europe, Asia Pacific, Latin America, and Middle East Africa.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Drivers Continued
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Tables

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  1. Online Viewers and Videos Viewed by Category, North America, Forecast: 2010 to 2016
  2. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2016
  3. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2016
  4. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2016
  5. Online Viewers and Videos Viewed by Category, Middle East/Africa, Forecast: 2010 to 2016
  6. Rental Behavior (DVD, Blu-ray, Pay-TV VOD, Internet Services), US Market, Online Survey: Fielded March 2011, n = 1881
  7. Rental Behavior (Physical Media Rental Channel/Location), US Market, Online Survey: Fielded March 2011, n = 1397
  8. Online Video Viewers by Category, World Markets, Forecast: 2010 to 2016
  9. Over-the-Top Revenue, North America, Western Europe, and Asia-Pacific, Forecast: 2010 to 2016
  10. Online Videos Viewed by Video Category, World Markets, Forecast: 2010 to 2016
  11. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2016
  12. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2016
  13. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2016
  14. Online Videos Viewed by Video Category (on Internet Adapter Set-Top Boxes), World Markets, Forecast: 2010 to 2016
  15. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2016

Charts

  1. Online Video and Viewers, World Market, 2010 to 2016
  2. Connected Devices in US Home Networks