Mobile TV Services

Mobile Broadcast and Cellular TV Services

Research Report

The mobile TV market continues to be a rapidly evolving convergence of the media, mobile communications, Internet services and consumer electronics industries. It consists of a global ecosystem of content providers and aggregators, retailers and service providers, network and device software solution providers, and network and device OEMs. In short, the mobile TV ecosystem collectively provides an end-to-end information and entertainment ("infotainment") service that is extended from traditional fixed and broadband networks over broadband wireless networks to users of mobile devices in mobile environments.

The focus of this study is on regional mobile TV services that are provided by various service providers to mobile TV users over mobile broadband cellular TV and mobile broadcast TV networks.

Table of Contents

  • 1. Executive Summary
    • 1.1. Introduction and Scope
    • 1.2. Insights and Opportunities
    • 1.3. Market Evolution
    • 1.4. Market Drivers
    • 1.5. Market Inhibitors
    • 1.6. Technologies
    • 1.7. Market Development
    • 1.8. Content
    • 1.9. Business Models
    • 1.10. Market Forecasts
  • 2. Insights and Opportunities
    • 2.1. Rewind Back to Mobile TV 1.0
    • 2.2. Stop Staring at Shiny Cellular Handsets
    • 2.3. Set the Mobile TV DVR to 2012???and Stay Tuned!
  • 3. Market Evolution
    • 3.1. Analog Mobile Broadcast TV Services
    • 3.2. Digital Mobile Broadcast TV Services
    • 3.3. Mobile Cellular TV Services
  • 4. Market Dynamics
    • 4.1. Market Drivers
      • 4.1.1. Mobile Infotainment Demand
      • 4.1.2. Mobile Broadband Services Evolution
      • 4.1.3. Digital Television Transition
      • 4.1.4. Mobile TV Service Provider Diversification
      • 4.1.5. Mobile TV Device Proliferation
    • 4.2. Market Inhibitors
      • 4.2.1. Lingering Impacts of the Global Recession
      • 4.2.2. Regional Technology Fragmentation
      • 4.2.3. Stalled Regional Market Adoption
      • 4.2.4. Lack of Local Mobile TV Coverage
      • 4.2.5. Limited Availability of Mobile Broadcast TV Devices
  • 5. Technologies
    • 5.1. Mobile Cellular TV Technologies
      • 5.1.1. Unicast Mobile Cellular Technology
      • 5.1.2. Multicast Mobile Cellular Technology
    • 5.2. Mobile Broadcast TV Technologies
      • 5.2.1. ATSC M/H
      • 5.2.2. CMMB
      • 5.2.3. DMB
      • 5.2.4. DVB-H
      • 5.2.5. ISDB-T
      • 5.2.6. FLO
      • 5.2.7. Mobile Broadcast TV Technologies Comparison
      • 5.2.8. Mobile Broadcast TV Device Shipments
    • 5.3. Complementary Mobile TV Technologies
    • 5.4. Service Delivery Platforms
      • 5.4.1. Location-Based Technologies
      • 5.4.2. Wireless Local Area Networking Technologies
      • 5.4.3. Time-Shifting Technologies
      • 5.4.4. Place-Shifting Technologies
  • 6. Market Development
    • 6.1. Asia-Pacific
    • 6.2. North America
    • 6.3. Western Europe
    • 6.4. Latin America
    • 6.5. Rest of the World
    • 6.6. Regional Mobile TV Subscriber Attachment Rates
  • 7. Content
    • 7.1. Long Tail of Mobile TV Services
    • 7.2. Traditional Mobile TV Content
    • 7.3. Custom Mobile TV Content
    • 7.4. Interactive and On-Demand Mobile TV Content
    • 7.5. Next-Generation Mobile TV 2.0 Content
  • 8. Business Models
    • 8.1. Advertising Business Models
    • 8.2. Subscription Business Models
    • 8.3. Transactional Business Models
    • 8.4. Hybrid Business Models
  • 9. Market Forecasts
    • 9.1. Scope
    • 9.2. Methodology
    • 9.3. Key Assumptions
    • 9.4. Worldwide Mobile TV Services Market Forecasts
    • 9.5. Worldwide Mobile Cellular TV Services Market Forecasts
    • 9.6. Worldwide Mobile Broadcast TV Services Market Forecasts
  • 10. Selected Ecosystem Companies
    • 10.1. ACCESS Systems
    • 10.2. AT&T; Mobility
    • 10.3. DiBcom
    • 10.4. Ericsson
    • 10.5. FLO TV
    • 10.6. Harris Corporation
    • 10.7. IPWireless
    • 10.8. MediaFLO Technologies
    • 10.9. Mobiclip
    • 10.10. MobiTV
    • 10.11. Nokia
    • 10.12. QuickPlay Media
    • 10.13. RealNetworks
    • 10.14. Samsung
    • 10.15. Siano Mobile Silicon
    • 10.16. Sling Media
    • 10.17. Telegent Systems
    • 10.18. Telefonica Europe
    • 10.19. TV To Go!
    • 10.20. Verizon Wireless
  • 11. Selected Industry Organizations
    • 11.1. Broadcast Mobile Convergence Forum
    • 11.2. Digital Video Broadcasting Project
    • 11.3. FLO Forum
    • 11.4. Open Mobile Video Coalition
    • 11.5. WorldDMB Forum
  • 12. Ecosystem Directory
  • 13. Acronyms
  • Executive Brief: Market Forecast
  • Executive Brief: Market Development
  • Executive Brief: Market Drivers
  • Executive Brief: Market Inhibitors
  • Executive Brief: Content and Business Models
  • Executive Brief: Insights and Strategic Recommendations

Tables

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  1. Mobile TV Users by Service Type, World Market, Forecast: 2008 to 2015
  2. Mobile TV Revenue by Service Type, World Market, Forecast: 2008 to 2015
  3. Mobile Broadband Subscribers by Technology Generation, World Market, Forecast: 2008 to 2015
  4. Mobile Broadband Handset Shipments by Technology Generation, World Market, Forecast: 2008 to 2015
  5. Broadcast TV Technology Transition, Selected Countries: Present to 2015
  6. Total Mobile Consumer Device Shipments by Type, World Market, Forecast: 2008 to 2015
  7. Connected Mobile Consumer Device Shipments by Type, World Market, Forecast: 2008 to 2015
  8. 3G Mobile Cellular TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  9. 4G Mobile Cellular TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  10. FTA Mobile Broadcast TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  11. CA Mobile Broadcast TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  12. Mobile Broadcast TV Device Shipments by Technology Type , World Market, Forecast: 2008 to 2015
  13. Selected Mobile Broadcast TV Technologies, Key Feature Comparison
  14. Selected Mobile TV Services by Region, World Market: 2009
  15. Mobile Cellular TV Subscriber Attachment Rates by Region, World Market, Forecast: 2008 to 2015
  16. Mobile Broadcast TV Subscriber Attachment Rates by Region, World Market, Forecast: 2008 to 2015
  17. Mobile TV Users by Service Type, World Market, Forecast: 2008 to 2015
  18. Mobile Broadcast TV Service Revenue by Device Type, World Market, Forecast: 2008 to 2015
  19. Mobile Broadcast TV User Net-Adds by Region, World Market, Forecast: 2008 to 2015
  20. Mobile Broadcast TV User Net-Adds by Technology Type, World Market, Forecast: 2008 to 2015
  21. Mobile TV Revenue by Service Type, World Market, Forecast: 2008 to 2015
  22. Mobile TV Users by Region, World Market, Forecast: 2008 to 2015
  23. Mobile Cellular TV Device Shipments by Type, World Market, Forecast: 2008 to 2015
  24. Mobile Cellular TV Subscribers by Device Type, World Market, Forecast: 2008 to 2015
  25. Mobile Cellular TV Service Revenue by Device Type, World Market, Forecast: 2008 to 2015
  26. Mobile Cellular TV Subscribers by Region, World Market, Forecast: 2008 to 2015
  27. Mobile Broadcast TV Device Shipments by Type, World Market, Forecast: 2008 to 2015
  28. Mobile Broadcast TV User Net-Adds by Device Type, World Market, Forecast: 2008 to 2015

Charts

  1. Mobile TV Revenue by Service Type, World Market, Forecast: 2008 to 2015
  2. World Market, Forecast: 2008 to 2015 Mobile TV Users by Service Type, World Market, Forecast: 2008 to 2015
  3. World Market, Forecast: 2008 to 2015 Mobile TV Revenue by Service Type, World Market, Forecast: 2008 to 2015
  4. World Market, Forecast: 2008 to 2015 Mobile Broadband Subscribers by Technology, Generation World Market, Forecast: 2008 to 2015
  5. World Market, Forecast: 2008 to 2015 Mobile Broadband Handsets by Technology, Generation World Market, Forecast: 2008 to 2015
  6. World Market, Forecast: 2008 to 2015 Total Mobile Consumer Device Shipments by Type, World Market, Forecast: 2008 to 2015
  7. World Market, Forecast: 2008 to 2015 Connected Mobile Consumer Device Shipments by Type, World Market, Forecast: 2008 to 2015
  8. World Market, Forecast: 2008 to 2015 3G Mobile Cellular TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  9. World Market, Forecast: 2008 to 2015 4G Mobile Cellular TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  10. World Market, Forecast: 2008 to 2015 FTA Mobile Broadcast TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  11. World Market, Forecast: 2008 to 2015 CA Mobile Broadcast TV Attachment Rates by Device Type, World Market, Forecast: 2008 to 2015
  12. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Devices by Technology Type, World Market, Forecast: 2008 to 2015
  13. World Market, Forecast: 2008 to 2015 Mobile Cellular TV Subscriber Attachment Rates by Region, World Market, Forecast: 2008 to 2015
  14. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Subscriber Attachment Rates by Region, World Market, Forecast: 2008 to 2015
  15. World Market, Forecast: 2008 to 2015 Mobile TV Users by Service Type, World Market, Forecast: 2008 to 2015
  16. World Market, Forecast: 2008 to 2015 Mobile TV Revenue by Service Type, World Market, Forecast: 2008 to 2015
  17. World Market, Forecast: 2008 to 2015 Mobile TV Users by Region, World Market, Forecast: 2008 to 2015
  18. World Market, Forecast: 2008 to 2015 Mobile Cellular TV Device Shipments by Type, World Market, Forecast: 2008 to 2015
  19. World Market, Forecast: 2008 to 2015 Mobile Cellular TV Subscribers by Device Type, World Market, Forecast: 2008 to 2015
  20. World Market, Forecast: 2008 to 2015 Mobile Cellular TV Service Revenue by Device Type, World Market, Forecast: 2008 to 2015
  21. World Market, Forecast: 2008 to 2015 Mobile Cellular TV Subscribers by Region, World Market, Forecast: 2008 to 2015
  22. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Device Shipments by Type, World Market, Forecast: 2008 to 2015
  23. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Subscribers by Device Type, World Market, Forecast: 2008 to 2015
  24. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Service Revenue by Device Type, World Market, Forecast: 2008 to 2015
  25. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Subscribers by Region, World Market, Forecast: 2008 to 2015
  26. World Market, Forecast: 2008 to 2015 Mobile Broadcast TV Subscribers by Technology Type, World Market, Forecast: 2008 to 2015