It’s All about the Benjamins: Consumers Value their Pocketbook over the Environment When It Comes to the Deployment of Home Energy Management Systems

Home energy management systems (HEMS), designed to enable consumers to better monitor and manage their household energy consumption, come in a variety of forms and are being offered by a range of companies, from privately-held specialist vendors such as Tendril, to Microsoft. The $3.4 billion in US federal stimulus funds targeted at the smart grid will certainly encourage further interest on the part of the vendor community in serving this nascent market as well as greater involvement on the part of utilities to deploy HEMS as part of fuller home area networking/demand response (HAN/DR) programs. But what about the consumers themselves? What are their attitudes and actions with respect to these new systems?

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