Content (and Software) Will Be King in 2010

For years now, the phrase “Content is King” has been applied to a variety of different circumstances. For the digital home, the phrase has been most relevant to pay-TV services or perhaps to the PC experience. For 2010, we expect that content will indeed become a major driver for the choices made by consumers when they are selecting CE devices. It is now much more difficult to differentiate between CE devices based on hardware; as a result, software and content will be the primary differentiators moving forward.

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