Enterprise Netbooks, Smartbooks, and MIDs

Extending Business Productivity beyond Handsets and Laptops

Research Report

Netbooks, smartbooks and MIDs are relatively new devices in the UMD category, with screen sizes that sit between the smartphone and the laptop. Currently, most of the attention given to these devices is on consumer adoption. However their low cost, Wi-Fi and 3G network access options, browser, and large screen size will make them appealing to the business segment. Likely initial users include technicians, social service workers, and real estate agents. Initially, these devices will not find favor with enterprise IT since the majority don't use the Microsoft OS. Lack of 3G networks will limit uptake by business users in emerging markets. However, smaller businesses in industrialized markets will not be deterred by these issues, and in time many hurdles will be overcome through by cloud services for application access.

This study examines the drivers and inhibitors for business adoption of netbooks, smartbooks and MIDs. Survey data as well as competitive factors contribute to the review of this topic. Forecasts are provided for each form factor. They include device shipments, installed base and employment penetration across seven world regions. Also included are regional estimates for SMB and Enterprise shipments and installed base. Finally worldwide shipment and penetration forecasts are provided across seven industry verticals for each platform and include:
- Information
- Finance and Insurance
- Professional, Scientific and Technical Services
- Educational Services
- Healthcare and Social Assistance
- Accommodation and Food Services
- Public Administration

Table of Contents

  • 1. Executive Summary
    • 1.1. Device Evolution and Definitions
      • 1.1.1. Netbooks
      • 1.1.2. MIDs
      • 1.1.3. Smartbooks
    • 1.2. Enterprise Adoption Drivers
    • 1.3. Enterprise Adoption Inhibitors
    • 1.4. Worldwide Forecasts
      • 1.4.1. Total Shipments — Netbooks, MIDS, Smartbooks
      • 1.4.2. Revenue — Netbooks, MIDs, Smartbooks
      • 1.4.3. Installed Base — Netbooks, MIDS, Smartbooks
      • 1.4.4. Shipments by Size of Business
  • 2. Market Issues
    • 2.1. Definitions
      • 2.1.1. Smartphones
      • 2.1.2. Laptops
      • 2.1.3. Ultra Mobile Devices
        • 2.1.3.1. Ultra Mobile Personal Computer
        • 2.1.3.2. Netbooks
        • 2.1.3.3. Laptop-Netbook Differences
        • 2.1.3.4. MIDs
          • 2.1.3.4.1. MID Microsegment Definitions
        • 2.1.3.5. Smartbooks
      • 2.1.4. Report Analysis — Device Class Categories
    • 2.2. Enterprise Adoption Drivers and Inhibitors
      • 2.2.1. Survey Data
      • 2.2.2. Demographics
        • 2.2.2.1. Age
        • 2.2.2.2. Mobility and Occupational Travel Requirements
      • 2.2.3. Price — Disposable Devices
      • 2.2.4. Affordable Mobile Broadband Access
      • 2.2.5. Consumer Adoption
      • 2.2.6. Laptop Substitution and Expanded Addressable Market
      • 2.2.7. Alternative Device Platforms
      • 2.2.8. Embedded Broadband WAN and LAN
      • 2.2.9. Quick Access to Web and Video
      • 2.2.10. Processing Speed
        • 2.2.10.1. Full HTML Browsers, Multimedia, and Worker Efficiency
        • 2.2.10.2. Video and Mobile Network Data Capacity
      • 2.2.11. Trends in Processor Cores in Netbooks, MIDS, and Smartbooks
      • 2.2.12. IT Considerations
      • 2.2.13. Web Apps and Cloud Services
        • 2.2.13.1. OEM Cloud Services
          • 2.2.13.1.1. OEM Business Services
      • 2.2.14. Operator Cloud Services
    • 2.3. Role of Accessories for Business Use of Netbooks, MIDS, and Smartbooks
    • 2.4. Device Portfolio Evolution for Business Customer
      • 2.4.1. Smartphone Only
      • 2.4.2. Laptop and Smartphone
      • 2.4.3. Laptop, Netbook, and Smartphone
      • 2.4.4. Low End Phone and MID/Smartbook
    • 2.5. Device Management and Security
  • 3. Supply Chain Issues and Motivations
    • 3.1. Device OEMs
    • 3.2. Chipset Vendors
    • 3.3. Software Vendors — Google
    • 3.4. Cloud Services Companies
      • 3.4.1. Operators
      • 3.4.2. Samsung SDS
  • 4. Market Forecasts
    • 4.1. Overview
      • 4.1.1. Shipments
        • 4.1.1.1. Shipments by Industry Vertical
        • 4.1.1.2. Shipments by Size of Business
    • 4.2. Revenues
    • 4.3. Installed Base
      • 4.3.1. Occupational Segments
    • 4.4. Netbooks
      • 4.4.1. Netbook Distribution by Region
      • 4.4.2. Netbook Distribution for SMB Segment by Region
      • 4.4.3. Enterprise
      • 4.4.4. Industry Vertical
    • 4.5. Smartbooks
      • 4.5.1. SMB
      • 4.5.2. Enterprise
      • 4.5.3. Industry Vertical
    • 4.6. Mobile Internet Devices
      • 4.6.1. SMB
      • 4.6.2. Enterprise
      • 4.6.3. Industry Vertical
  • 5. Company Directory
  • Executive Brief: Top-Line Forecast
  • Executive Brief: Definitions
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Size of Business Analysis

Tables

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  1. Ultra-Mobile Device Shipments by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  2. Ultra-Mobile Device Revenue by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  3. Ultra-Mobile Device Installed Base by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  4. Ultra-Mobile Device Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2016
  5. Question: Do you use a laptop or netbook (smaller and lighter than a laptop, with a screen size of 8 x 10 measured diagonally) computer for business and/or personal reasons? US Mobile Business Customer Survey Results, August 2009
  6. Question: How interested would you be in replacing your laptop with a netbook if it provided the same capabilities as your laptop? US Mobile Business Customer Survey Results, August 2009
  7. Mobility Rating by Occupation, Analysis Using US Bureau of Labor Statistics Data
  8. Netbook, Smartbook, MID ASPs, World Market, Business Segment, Forecast: 2008 to 2015
  9. Consumer Shipment Share of Netbooks, Smartbooks, MIDs by Region, World Market, Forecast: 2008 to 2015
  10. WWAN and Wi-Fi Embedded Attach Rate by Device Platform, World Market, Forecast: 2008 to 2015
  11. Web/Internet and Video Streaming/TV Share of Mobile Network Data Traffic by Region, World Market, Forecast: 2008 to 2015
  12. Netbook, Smartbook, MID Operating System Platform Distribution by Type, World Market, Forecast: 2008 to 2015
  13. Netbook Shipments by Region, World Market, Business Segment, Forecast: 2008 to 2015
  14. Netbook Shipments by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  15. Netbook Revenue by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  16. Netbook Installed Base by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  17. Smartbook Shipments by Region, World Market, Business Segment, Forecast: 2008 to 2015
  18. Smartbook Revenue by Region, World Market, Business Segment, Forecast: 2008 to 2015
  19. Smartbook Installed Base by Region, World Market, Business Segment, Forecast: 2008 to 2015
  20. Smartbook Shipments Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  21. Smartbook Revenue by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  22. Smartbook Installed Base Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  23. Smartbook Shipments Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  24. Netbook Revenue by Region, World Market, Business Segment, Forecast: 2008 to 2015
  25. Smartbook Revenue by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  26. Smartbook Installed Base Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  27. Smartbook Shipments by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  28. Smartbook Revenue by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  29. Smartbook Installed Base by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  30. Mobile Internet Device Shipments by Region, World Market, Business Segment, Forecast: 2008 to 2015
  31. Mobile Internet Device Revenue by Region, World Market, Business Segment, Forecast: 2008 to 2015
  32. Mobile Internet Device Installed Base by Region, World Market, Business Segment, Forecast: 2008 to 2015
  33. Mobile Internet Device Shipments Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  34. Mobile Internet Device Revenue by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  35. Netbook Installed Base by Region, World Market, Business Segment, Forecast: 2008 to 2015
  36. Mobile Internet Device Installed Base Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  37. Mobile Internet Device Shipments Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  38. Mobile Internet Device Revenue by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  39. Mobile Internet Device Installed Base Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  40. Mobile Internet Device Shipments by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  41. Mobile Internet Device Revenue by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  42. Mobile Internet Device Installed Base by Industry Vertical, World Market, Business Segment, Forecast: 2008 to 2015
  43. Netbook Shipments Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  44. Netbook Revenue by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  45. Netbook Installed Base Distribution by Region, World Market, SMB Business Segment, Forecast: 2008 to 2015
  46. Netbook Shipments Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  47. Netbook Revenue by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015
  48. Netbook Installed Base Distribution by Region, World Market, Enterprise Business Segment, Forecast: 2008 to 2015

Charts

  1. Ultra-Mobile Device Installed Base by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  2. Ultra-Mobile Device Penetration by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  3. Netbook Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
  4. Smartbook Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
  5. Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
  6. UMD Installed Base, World Market, Business Segment, Forecast: 2008 to 2015
  7. UMD Penetration by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  8. Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015 (000s)