From Video on Demand to Advertising on Demand

Digital technology has changed the way people watch videos. Not only has the amount of content available to consumers expanded, but enhanced interactive services have truly transformed the television viewing experience. Going from watching a limited number of broadcast channels to an environment where consumers have the flexibility to decide what they want to watch at a time, place, and device of their choosing is indicative of the revolutionary leaps that have been made in the television industry. The adoption of digital technology and formats and the development of products and solutions that enable the delivery of rich media assets to end users have enabled content owners and service providers to make applications such as Video on Demand (VOD), time shift TV, and Start Over available to their subscribers.

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