Will the Current Economy Influence Consumers’ Purchasing Behavior?

  • Published 24 Nov 2008

Let’s face it: The state of the US economy is pretty disheartening. The jobless rate is higher than it’s been in fourteen years. Housing prices, which have been steadily sliding, still don’t appear to have hit bottom, and the condition of the stock market is, to put it mildly, a little disconcerting. Unless they’ve been living in caves or are in total denial, most US consumers are concerned about the economy and their own personal finances. But how will a depressed economy impact the purchase of consumer technology products in the near term? Will people put off buying that new flat screen TV? Will the latest and greatest electronic gadgets get a cold reception from nervous potential buyers in the US?

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