Will Online Advertising Work in China?

With a population of over 1.3 billion, China is the largest country in the world. The last decade has seen rapid growth in the country, outpacing the rest of the world in many areas; and living standards and room for personal choices have received marked improvements. However, regulatory and political controls remain rigid. While improvements have been quick and substantial in this decade, the country continues to harbor plenty of untapped potential.

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