Readiness Checklist for Mobile Internet

More mobile operators and handset manufacturers than ever before are seeing opportunities to provide Internet applications on mobile phones. Notable among these are Hutchison 3’s X-series, Vodafone’s Vodafone Live!, Nokia’s Internet portal Ovi, and even Motorola’s latest acquisition, Soundbuzz, which is based on online music services. These services increase overall mobile broadband traffic and cause many to wonder if mobile broadband revenue will overtake voice and text revenues. In the near future, will consumers be using online messenger more frequently than text messages? Online social communities connect friends — and strangers — around the globe, many of whom enjoy blogging as well as sharing and discussing pictures, music, and movies that establish specific interest groups. They also enjoy challenging each another in peer-to-peer online games. The future of these applications on mobile platforms is definitely bright, given that they have already seen great success in the PC world. However, the adoption rate depends on the user experience provided by the ecosystem. In this ABI Insight, we check the mobile Internet ecosystem’s readiness to provide that user experience.

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