Social Networking and Consumer Electronics

Consumer Trends and Market Opportunities for Connected Video, Gaming, and Mobile Devices

Research Report

Supporting the growth of social networking is the expanding Internet user base - stemming from both fixed and mobile sources. Mobile devices in particular are playing a significant role in enhancing the value of social networking services - being able to update profiles as events occur and in some countries (e.g. Japan) mobile devices are often the primary means of interfacing with the social network. Online gaming has also become a vital facet of many social networks, particularly in select markets in Asia-Pacific (e.g. China, Japan, and South Korea). While connected consumer electronic devices are currently not playing a critical role in the social networking market, in time the user interfaces and penetration rate will establish connected CE devices as an important component of the consumer experience. This report covers the social networking market with an emphasis on the services and users. Forecasts for Internet users, broadband penetration (households, mobile broadband penetration (population), and social network users are provided for the primary regions (North America, Western/Eastern Europe, Asia Pacific, Latin America, and Middle East Africa) - in addition, select countries are discussed in greater detail (US, France, Germany, Italy, Spain, UK, China, India, Japan, South Korea, Brazil, and Mexico).

Table of Contents

  • Top Line Forecast
  • Drivers
  • Drivers (Cont.)
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
  • 2. FORMING THE FOUNDATION
    • 2.1. Identifying Key Social Networks
    • 2.2. Broadband and Home Networks
    • 2.3. Population and Internet Users
  • 3. NORTH AMERICA
    • 3.1. United States
  • 4. WESTERN EUROPE
    • 4.1. France
    • 4.2. Germany
    • 4.3. Italy
    • 4.4. Spain
    • 4.5. United Kingdom
  • 5. EASTERN EUROPE
    • 5.1. Russia
  • 6. ASIA-PACIFIC
    • 6.1. China
    • 6.2. India
    • 6.3. Japan
    • 6.4. South Korea
  • 7. LATIN AMERICA
    • 7.1. Brazil
    • 7.2. Mexico
  • 8. MIDDLE EAST AND AFRICA
  • 9. ACRONYMS
    • 9.1. Scope of Study
    • 9.2. Sources and Methodology
    • 9.3. Notes

Tables

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  1. Penetration of Social Network Users (% of Internet Users), World Market, Forecast: 2010 to 2016
  2. Penetration of Fixed Broadband (% of Households), World Market, Forecast: 2010 to 2016
  3. Penetration of Home Networks (% of Broadband Subscriptions), World Market, Forecast: 2010 to 2016
  4. Penetration of 3G Subscriptions (% of Population), World Market, Forecast: 2010 to 2016
  5. Penetration of 4G Subscriptions (% of Population), World Market, Forecast: 2010 to 2016
  6. Population, World Market, Forecast: 2010 to 2016
  7. Internet Users, World Market, Forecast: 2010 to 2016
  8. Social Network Users, North America, Forecast: 2010 to 2016
  9. Social Network Users, United States, Forecast: 2010 to 2016
  10. Social Network Users, Western Europe, Forecast: 2010 to 2016
  11. Social Network Users, France, Forecast: 2010 to 2016
  12. Social Network Users, Germany, Forecast: 2010 to 2016
  13. Social Network Users, Italy, Forecast: 2010 to 2016
  14. Social Network Users, Spain, Forecast: 2010 to 2016
  15. Social Network Users, United Kingdom, Forecast: 2010 to 2016
  16. Social Network Users, Eastern Europe, Forecast: 2010 to 2016
  17. Social Network Users, Russia, Forecast: 2010 to 2016
  18. Social Network Users, Asia-Pacific, Forecast: 2010 to 2016
  19. Social Network Users, China, Forecast: 2010 to 2016
  20. Social Network Users, India, Forecast: 2010 to 2016
  21. Social Network Users, Japan, Forecast: 2010 to 2016
  22. Social Network Users, South Korea, Forecast: 2010 to 2016
  23. Social Network Users, Latin America, Forecast: 2010 to 2016
  24. Social Network Users, Brazil, Forecast: 2010 to 2016
  25. Social Network Users, Mexico, Forecast: 2010 to 2016
  26. Social Network Users, Middle East & Africa, Forecast: 2010 to 2016

Charts

  1. Social Network Users, World Market, Forecast: 2010 to 2016
  2. Social Networks Visited/Used on One or More CE/Mobile/Computing Device(s)
  3. Penetration of CE Devices in the Home
  4. Average Number of Devices (Respondents who Own at Least One of the Device(s))
  5. Devices Connected to Home Network
  6. Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)
  7. Social Networks Visited/Used on One or More CE/Mobile/Computing Device(s)
  8. Percentage of Respondents who Identified the Following as Preferred Devices for Sending Messages or Updating Social Networking Profiles
  9. Percentage of Respondents who Identified the Following as Preferred Devices for Sending Media to Social Networking Profiles
  10. Percentage of Respondents who Identified the Following as Preferred Devices for Viewing Content on Social Networking Profiles
  11. Penetration of CE Devices in the Home
  12. Average Number of Devices (Respondents who Own at Least One of the Device(s))
  13. Devices Connected to Home Network
  14. Frequency of Using Social Networking Services
  15. Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)
  16. Penetration of CE Devices in the Home
  17. Average Number of Devices (Respondents who Own at Least One of the Device(s))
  18. Devices Connected to Home Network
  19. Frequency of Using Social Networking Services
  20. Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)