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The Next Generation of Car Buyers Will Look for Something Different – But What?

Author: David Alexander, Principal Analyst, Automotive Technology

Published: 23 Jan 2012

Ford's research came up with this revealing conclusion: "Adults are worried about texting being a disturbance while driving. A lot of kids think that driving is a disturbance to texting."

The full text of this Insight is available to subscribers of the Automotive Technology Research Service and the Connected Car Research Service.

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