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How to Win Friends and Influence People 2.0

Author: Aapo Markkanen, Senior Analyst, Consumer Mobility

Published: 18 Jan 2012

Consumers are already being treated differently based on their appearance, age, accent, dress sense, and yes, social connections. Social analytics will only extend the same bias to the digital realm

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Mobile Applications Research Service.

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