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When Choice Enslaves, Recommendation Frees

Author: Aapo Markkanen, Senior Analyst, Consumer Mobility

Published: 06 Dec 2011

User-given ratings are the most common form of social recommendation, and the five-star scale is the most commonly used rating system; the scale itself represents a choice-related trade-off

The full text of this Insight is available to subscribers of the Mobile Operator Strategies Research Service and the Applications Research Cluster and the Mobile Applications Research Service.

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