Market Insight

NFC Mobile Payments: Lessons From Japan

Author: Mark Beccue, Senior Analyst, Mobile Services

Published: 28 Nov 2011

Despite the widespread market penetration of FeliCa chip-equipped phones (58%) and seven years in the market, Japanese consumers are relatively unfamiliar with FeliCa

The full text of this Insight is available to subscribers of the Mobile Money & NFC Research Service and the Asia Intelligence Research Service.

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